Agency Updata
All the comings and goings from the last month in the UK agency world
Top Banana invests in new Ragley Hall HQ to support growth ambitions
Top Banana will open a new head office at Ragley Hall Estate this summer, marking a significant investment in the agency’s future and wider growth strategy.
The move places the business at the heart of one of the Midlands’ most established event destinations, while reinforcing its commitment to its UK roots as part of the broader TBA Group’s international expansion across the US and Australia.
Designed to support creativity, collaboration and innovation, the space will provide an enhanced environment to host clients, partners and industry stakeholders for events, workshops and creative sessions. Leadership said the move has been a long-term ambition, now realised as part of the group’s wider investment in infrastructure and capability.
Jemma Peers, managing director of Top Banana, said: “We’ve grown so much as a team over the last few years, and this move gives us the chance to create an environment where everyone can do their best work, feel inspired, and be proud of what we’re building together. It genuinely feels like the start of something new for all of us."
Nteractive extends New Balance London Marathon partnership with multi-site delivery
Nteractive has continued its long-running partnership with New Balance for the 2026 TCS London Marathon, delivering activity across multiple locations in London. The programme began at the Running Show at ExCeL London, where the agency managed the brand’s presence for visitors collecting race packs, incorporating product displays and digital content within the arrival space.
The delivery extended beyond the exhibition to a series of supporting events and environments, including hospitality at 1 Hotel Mayfair, a post-race event at Heddon Street Kitchen, and startline activity in Greenwich Park. The programme catered to a mix of running clubs, media and brand representatives, with Nteractive responsible for logistics, production and guest management across the different touchpoints.
As part of this year’s approach, the agency introduced the RainFocus registration platform to support guest communications and event management. Nteractive has worked with New Balance since 2011, supporting a wider programme of global brand activity across its direct-to-consumer and wholesale operations.
Opus Agency launches new brand platform and visual identity
Opus Agency has unveiled a new brand platform and visual identity, “Outrun Ordinary”, positioning the move as a direct response to what it describes as growing “sameness” across the live events industry. The global events and experience agency said the launch reflects a belief that live experiences have become central to how brands build trust, culture and growth, at a time when expectations from clients and audiences are rapidly evolving. The agency argues that too many events are still being shaped by familiar formats and “safe” creative decisions, despite increasing pressure on brands to deliver standout experiences.
Chief creative officer Caryn Mambro said the creative direction was driven by the principles of being “bold, expressive, fearless”, while president Dena Lowery said the launch was intended to unify the agency’s growing international footprint, which now spans more than 450 employees across the US, UK, Sydney, Singapore and other international markets.
asembl.group expands reach in Australia with Melbourne operation
asembl.group has expanded its presence in Australia with a new operation in Melbourne.
The business, which is comprised of nine independent event agencies under one collaborative framework, said the move coincided with Australia entering what the industry is calling 'a golden decade of major events'.
The Melbourne operation will be led by partnerships manager Mike Linford and will increase its Australian footprint alongside The Park, its brand experience agency partner located in Sydney.
Premier Events appointed preferred AV supplier at The Woodlands, Hothorpe
Premier Events has been named preferred AV supplier at The Woodlands at Hothorpe Estate, as part of a new partnership aimed at simplifying event delivery for corporate clients. The agency has developed three AV packages – Gold, Silver and Bronze – tailored to the venue, covering everything from basic presentation set-ups to full production, with on-site technical support included. The offering also includes entry-level options designed to make professional AV more accessible for smaller meetings and conferences.
Founder Ben McCarthy said the partnership builds on an existing relationship with the venue, while Hothorpe Venues’ director of sales Ross Stewart highlighted the benefit of integrated AV for clients. He said having in-house support means organisers can book with confidence, with screens, sound and staging already in place, removing the need to source external suppliers and helping streamline the planning process.