Redefining experiences and connectivity
Unveiling the top event tech trends of 2024
Brand experience agency, Strata has released its predictions for the trajectory and evolution of event tech in 2024...
Personalisation opportunities
Personalisation opportunities now exist to personalise content to individuals dynamically, matching the mood and environment.
Two examples of this personalisation include 3D Audio Beam forming – such as the HOLOPLOT speakers used at ABBA Voyage. This beams highly directional sound to a specific audience or space. In a conference environment, the speaker could be translated into a different language instantaneously in different parts of the room.
Facial recognition is the second. Unobtrusive face recognition technology can gather attendee data with no need to scan badges or QR codes.
This can be GDPR compliant in a fully opted-in closed environment. Room engagement could also be measured based on facial expressions meaning an event speaker could detect the mood of an audience through feedback from the tech, changing their energy or delivery accordingly.
Sustainability
Two examples of sustainability in event technology include PET eco-fabric which uses dye sub-printing and water-based inks to significantly reduce emissions compared to traditional print.
For every roll of material that goes through the printers, 3,000 bottles are saved from ending up in the ocean or landfill.
The second is green mobile power. Green mobile power is an eco-efficient power generation and storage solution for events, allowing companies to operate far more efficiently and cost-effectively while simultaneously reducing their overall impact on the environment.
Through advances in green mobile power technology, large-scale outdoor events can now run off this greener energy source.
Immersive tech
Improvements in LED resolution, power and price point mean translucent screens, on a massive scale, can now add new dimensions to event spaces, product launches and exhibitions.
The Vegas Sphere – mapped with flexible LEDs and functioning as a giant video screen inside and out, produces video which dynamically changes throughout a show.
Flexible LEDs can be used on projects of all sizes not just enormous Vegas venues.
You can register to receive a copy of the full Strata Insights Report here.
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