Splashing the cash

We have all been told that business will bounce back, that there is going to be a thunderclap moment when sustainability and events merge together and we can all rejoice that finally our industry is understood by politicians.

Forget politicians, I just want my mum and dad to understand what I do, but if it means we get recognition from our elected leaders then all the better.

But something I can’t get my head around is if the business is going to bounce back, then why do some cities insist on buying it back? Why are destinations waving around funds worth millions? Why do “Hold your conference here” adverts pop up in my Daily Mail sidebar of shame?

Surely if the business was coming back in droves, then all you are doing is using your taxpayers’ money to discount the amount of foreign exchange that would have been coming in to boost your economy?

Personally, I have always found subvention schemes, or support funds, or whatever you want to call them, a very grubby offer.

If you want to use a destination or venue for the reasons of its relevancy, its attractiveness in helping to meet your objectives and goals, in using a venue because it is right for your event, then do. But don’t choose it because the local convention bureau is discounting your room by a few quid with taxpayer funds.

If it was the wrong choice without the discount, then it will still be the wrong choice with it.

And if it is the right choice but you need the money, then find more budget rather than denying schoolkids a hot meal. Because essentially that is what you are doing by taking taxpayer cash so you can enjoy an extra overpriced canape.

So don’t ask for subvention. Refuse it. It is an inducement, a state-paid bribe and should be illegal.

If you preach sustainability in your events, practise it. Sustainability isn’t just about CO2, it’s about life. So support businesses that create wealth for their citizens, that are run on a commercially sustainable footing - and don’t just rely on state handouts.

Agree? Disagree? Email your comments to [email protected]