Madrid – where business is always a pleasure
Whether it's attending a flamenco master class, getting behind the wheel of a Ferrari, learning more about its delicious gastronomy or exploring the restoration studios of its world-class museums, Spain’s glorious capital offers a range of memorable experiences for corporate events and incentives
Take to the stage in a flamenco tablao
Madrid has more tablaos - or flamenco venues - than any city in the world. Enjoy a spellbinding flamenco performance at an internationally renowned venue like the Corral de la Morería or treat your incentive group to a private session to learn the secrets of this magical art form, inscribed by UNESCO as part of the Intangible Cultural Heritage of Humanity.
Flamenco de Leones, a new venue located at the iconic Puerta de Alcalá gate, is reclaiming the spirit of Madrid’s old cafés cantantes or ‘singing cafés’ and can accommodate 70 people. The Teatro Flamenco is the first theatre devoted to this quintessentially Spanish art.
Glorious hotels
Madrid has welcomed the arrival of many high-end hotels in recent years including the Four Seasons, the Mandarin Oriental Ritz and The Madrid Edition. The Rosewood Villa Magna has recently been renovated. With sophisticated event spaces, exquisite culinary experiences from top chefs and spectacular gardens and rooftop bars with signature cocktails, they all provide exceptional service.
The BLESS hotel has a bowling alley decorated in the style of a speakeasy and is ideal for informal meetings or product presentations. The new UMusic Hotel Madrid is located in the building that houses the historic Teatro Albéniz, which can host events for 900 people. Another fun option is offered by the Hyatt Centric Gran Vía, which holds microtheatre productions and culinary experiences in its Fénix Suite.
Get your sports adrenaline fix
Getting behind the wheel of a Ferrari on the Circuito del Jarama racetrack, taking to the skies in a helicopter, small plane or hot-air balloon to view the city from above, receiving tips from a pro while you golf and being swept up in the atmosphere at La Zarzuela racecourse are some of Madrid's most exhilarating experiences.
And if you’re looking to delight fans of the beautiful game, Madrid is your city. Home to two of the world’s most important stadiums, Santiago Bernabéu offers the Real Madrid Experience, which features a museum, a tour, immersive spaces and the Sky Experience, while Cívitas Metropolitano, Atlético de Madrid’s home stadium, offers private boxes, cooking demonstrations and a buffet designed by renowned chefs, as well as spaces that can host all types of events from fairs to concerts
A taste of Madrid
In Madrid, you can find every style of Spain's world-famous cuisine. To sample the city's traditional gastronomy, nowhere beats Botín, the oldest restaurant in the world, according to the Guinness World Records. The Food Hall in Galería Canalejas offers a range of innovative options in its 13 restaurants, which include renowned Michelin-starred establishments.
Or treat your group to a cooking class or workshop. A Punto, a bookstore in Chueca, has culinary activities for groups that include MasterChef-style competitive games.
Discover art from the inside
View magnificent works of art at one of Madrid’s more than 40 museums on a customised guided tour or discover art from the inside with an exclusive tour of the restoration studios at the Thyssen-Bornemisza or Prado museums. Other private tours can include the workshops of the Royal Tapestry Factory, a historic manufacturer of rugs and tapestries.
Madrid, a sustainable event destination
Madrid is working hard to achieve recognition as one of the most attractive destinations for sustainable events. From its wealth of green spaces and local culture to its innovative platform for comprehensive management of legacy and sustainability in meetings, the city has plenty to offer.
- Plan a walking tour of the city
- Discover Madrid’s natural heritage and 16,000 acres of green space
- Enjoy the local cuisine and zero-mile food and products
- Purchase local artisanal goods including leather, crockery, jewellery and wicker goods
- Madrid Convention Bureau (MCB) can support events to contribute to quantifiable, long-lasting positive change in the city
- PLUS Legacy with US is a pioneering digital platform launched by the MCB to help organisers effectively manage the sustainability and legacy of their events in line with the 17 Sustainable Development Goals (SDGs) laid out in the UN's 2030 Agenda. The tool allows individual sustainability reports to be created for every meeting held in Madrid and provides recommendations to minimise their environmental and social impact.
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