Catalonia - the leading destination for automotive events
From car launches to training, off road experiences and motorsport hospitality, Catalonia, one of the largest vehicle manufacturing regions in southern Europe, offers spectacular venues, circuits, routes and testing facilities all with a magnificent backdrop
Hispano Suiza, Seat and Cupra are closely linked to Barcelona and Catalonia. A region rich in automotive heritage and a natural choice for events in the mobility industry, it offers first-class circuits and testing facilities including Applus+ IDIADA, Parcmotor Castellolí and the Barcelona-Catalunya Circuit, which hosts the F1 and MotoGP Grand Prix.
Catalonia’s advanced infrastructure and reputation for quality, creativity and design make it the ideal place to test new cars and technologies. Some of the most powerful engineering and automotive R&D centres in southern Europe are located here alongside important companies, universities, startups and professionals specialised in the sector. And it boasts more than 3,200 electric vehicle charging points.
Know how in automotive events
Catalonia has an enviable track record for holding international fairs, events and congresses. Barcelona is the benchmark hub in southern Europe for 5G, innovation and sustainable mobility, and the city is home to the HQ of the European Institute of Innovation and Technology Urban Mobility. Prestigious events held here include Tomorrow.Mobility World Congress, Mobile World Congress, Automobile Barcelona, e-Mobility Experience, Euro Mobility Festival, International Mobility Congress and FISITA World Mobility Conference.
With its spectacular landscape and roads running through the Pyrenees mountains, Penedès wine region and along the Costa Brava and Costa Daurada coastline, it is the ideal location for test drives.
Excellent event infrastructure
Home to more than 10 congress centres, numerous large-capacity hotels, almost 400,000 sqm of exhibition space at the Fira de Barcelona and unique venues from museums, wineries, gardens, farmhouses, castles and the renowned buildings designed by Gaudí, there is a wide choice for exclusive car presentations.
And for team building and leisure programmes, attendees can drive the sports car of their dreams, take a vintage car tour, experience an F1 simulation drive, quad bike through vineyards or race on an adrenaline-fuelled karting track.
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And that’s without mentioning the region’s other big draws including its sunny climate, rich culture, delicious gastronomy and easy connectivity.
Special venues for staging memorable events
San Miguel Tarraco Arena - a versatile outdoor space with capacity for 10,800 people
Museu Nacional d’Art de Catalunya - located in the historic Palau Nacional de Barcelona, the Museu Nacional d'Art de Catalunya offers flexible spaces for 20 to 2,000 attendees
Zel Costa Brava - overlooking the crystal clear waters of the Costa Brava, this tranquil resort is surrounded by green forests and the turquoise sea. It offers absolute relaxation with suites and meeting rooms that exude the Mediterranean spirit
La Boella - a complex set on a 110-hectare estate of olive trees and gardens, overlooked by a fully restored 12th-century farmhouse, ideal for all manner of events
La Daurada – with spectacular views of the Mediterranean, it offers 10,000 sqm of contemporary event space
Finca Mas Solers - a 19th-century renaissance palace half an hour from Barcelona with eight indoor and outdoor event spaces
Mas Bonvilar - a fully restored 17th-century farmhouse surrounded by forests and gardens
Castell Jalpí - a 19th-century estate with capacity for up to 300 people surrounded by a forest and home to a spectacular lake
Món Sant Benet - with a medieval monastery, 19 meeting rooms and an 87-room hotel and three restaurants, it is ideal for product launches and has an industrial-style factory space for large vehicles
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