OLYMPIA: AN ICONIC VENUE REIMAGINED

As it approaches its 140th year, Olympia is unveiling its ambitious and exciting regeneration project, set to transform the historic events venue into part of London’s newest landmark cultural destination.

Partner Spotlight on behalf of Olympia Events

As it approaches its 140th year, Olympia is getting ready to unveil its £1.3bn regeneration project, set to transform the historic events venue into part of London’s newest landmark cultural destination.

Opening its doors in 1886, Olympia has been hosting inspiring events ever since. From breathtaking consumer shows and thrilling sporting and music events, Olympia has been an icon for culture, creativity, entertainment, events and exhibitions.

Preserving and celebrating Olympia’s rich heritage has been central to its £1.3bn transformation. Landmark structures such as The Grand and National Hall are being carefully restored to retain their architectural splendour while upgrading their functionality to modern standards. It’s a careful blend of old and new, preserving character while introducing stunning, world-class architectural design and functionality.

By evolving into a fully integrated destination, with on-site hotels, dining, live entertainment venues and more, Olympia is both enhancing its capabilities and improving the experience for organisers, promoters, rights holders, content creators, exhibitors and guests alike.

A DESTINATION REBORN

One of the most ambitious regeneration projects in the world, designed by Heatherwick Studio and SPPARC for Yoo Capital and DFI, it will see Olympia transformed into a new kind of event destination, attracting visitors globally for both leisure and business.

Resetting the standard for the future of events, it will offer visitors the chance to come together to be entertained, learn, innovate and do business in one ecosystem. In doing so, the venue aims to be the most dynamic international conference, exhibition, entertainment and major event destination in the world.

The new venues and public spaces will start opening in phases from later this year and is anticipated to welcome an annual footfall of around 10 million.

ONCE COMPLETE, OLYMPIA WILL BE HOME TO:

  • Five event and conferencing venues including the International Convention Centre and membership house; operated by Olympia Events (part of ASM Global)
  • A 1,575-seat theatre, the largest new purpose-built theatre in London in almost 50 years (1976, The National); operated by Trafalgar Entertainment
  • A 4,000-capacity live music venue; operated by AEG Presents
  • 30+ restaurants, and bars and eateries with operators including Incipio and D3 Collective by Des Gunewardena
  • Two new hotels: citizenM London Olympia (146 rooms) and Hyatt Regency London Olympia (204 rooms)
  • 1Rebel, a boutique gym
  • 51,000 sqm of state-of-the-art offices offering some of the largest rooftop terraces in London and flexible, interactive workspaces
  • Wetherby Pembridge, a new co-educational senior school focusing on academia, sports and the creative arts, operated by the Inspired Education Group

OLYMPIA’S BRAND-NEW INTERNATIONAL CONVENTION CENTRE

Located at the beating heart of London’s newest cultural destination, the ICC at Olympia will offer event organisers the opportunity to craft unforgettable event experiences that seamlessly integrate both heritage and cutting-edge innovation. Opening in early 2026, the ICC will be fully connectable to Olympia’s current four iconic exhibition spaces, offering event planners complete flexibility to get creative and tailor-make their event exactly to their needs. 

The Addison, Olympia’s new private members club, will also provide a great opportunity to extend conferences in a more informal setting, perfect for networking. Event organisers will be able to host private dinners and drinks gatherings by hiring the entire restaurant and bar, as well as the mezzanine above. 

Features of the ICC include:

  • Two theatre-style auditoriums (400–830 capacity)
  • Seven breakout and seminar rooms
  • Business lounge
  • Approx 3,000 sqm flexible space
  • Fully customisable lighting
  • Private hire bar/restaurant

For further information on Olympia, click here