Visit Sarawak at IMEX Frankfurt in May
Sarawak will debut at global trade show for business events IMEX Frankfurt, 23-25 May 2023, to showcase its increasing strengths as a destination for legacy, thought leadership and innovation
Tribe Legacy Sarawak, the pavilion organised by Business Events Sarawak, will focus on: ‘Business Events Support Community Development’ at this year’s IMEX Frankfurt. Visitors to the pavilion will discover the industry’s strong involvement with local communities and commitment to economic, social and cultural sustainability in Sarawak, the largest state in Malaysia located on the island of Borneo.
Tribe Legacy Sarawak, the pavilion organised by Business Events Sarawak, will focus on: ‘Business Events Support Community Development’ at this year’s IMEX Frankfurt. Visitors to the pavilion will discover the industry’s strong involvement with local communities and commitment to economic, social and cultural sustainability in Sarawak, the largest state in Malaysia located on the island of Borneo.
The presence on IMEX Frankfurt’s show floor this year will help to strengthen Sarawak’s position as an international destination for legacy, thought leadership and innovation.
The pavilion floor programme will focus on Sarawak’s Post Covid-19 Development Strategy 2030 (PCDS), where specially-curated plenaries will highlight six economic sectors and seven enabler sectors targeted for growth by the Sarawak Government.
The pavilion will also feature an exhibition on Sarawak’s legacy impact development and the International Journal of Business Events and Legacies. Reflecting Sarawak’s commitment to social sustainability, BESarawak has partnered with several SMEs and NGOs to exhibit a range of products.
“Associations, hosted buyers, industry partners and media are fully welcome to visit our pavilion, attend any of the plenaries and meet with Sarawak’s industry partners. We are encouraging associations, destination marketing organisations and convention & visitor bureaux from around the world to meet at the pavilion and discuss how we can collaborate to develop legacy impact and sustainability together.”
Amelia Roziman, CEO of BESarawak.
A press conference will unveil the three-year Legacy Impact Master Action Plan and an official announcement with the Ministry of Energy and Environmental Sustainability on its commitment to legacy impact.
Kuching is Malaysia's UNESCO City of Gastronomy, and visitors to the pavilion will be treated to a creative mixology showcase by food and beverage provider The Bibber’s Tale. A range of artisanal beverages will showcase the unique flavours of ingredients native to Sarawak and the inventive relationship between the destination’s culinary offering and rich produce.
IMEX stand number B230
Also exhibiting at Tribe Legacy Sarawak pavilion are industry partners: Borneo Convention Centre Kuching; Pullman Kuching and Pullman Miri Waterfront Hotel; tourism and hospitality services provider Hemisphere Corporation; professional conference organisers ARC Creators and Place Borneo, and destination management company CPH Travel Agencies.
IMEX Frankfurt is Europe’s largest and one of the world’s leading business events tradeshows with 2,500 exhibitors and more than 3,000 visitors at Messe Frankfurt.
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