Case study: the awards dinner that helped events restart

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Woodlands Event Centre at Wyboston Lakes Resort Woodlands Event Centre at Wyboston Lakes Resort

In normal times, an awards dinner for 120 is a pretty run-of-the-mill event.

Find your space, dress it up, pick your menu, get in some entertainment and give out the gongs... it's never stress-free, but it's bread and butter for most event professionals.

However, when your awards dinner for 120 is tasked with proving that events are safe to restart on a national scale, that puts a little bit more pressure on.

And that's exactly the situation Wyboston Lakes Resort and the Meetings Industry Association (mia) found themselves in as they worked in unison to host a mock awards dinner for 120 as part of the government’s pilot events to test the COVID-Secure guidelines that all venues must follow.

Guidelines

The dinner for 120 people took place at the Bedfordshire-based resort’s Woodlands Event Centre in accordance with the COVID-Secure guidelines and was observed by officials from Public Health England.

The conference, meetings and training venue was recommended to the Department for Digital, Culture, Media & Sport (DCMS) as part of the mia’s regular liaison, which has also seen the trade association’s roadmap signposted as a key resource in the Government’s and UK Hospitality’s guidance.

The trade association managed the pre-registration work and used its miaTrustedTrace tool to health screen as well as collect and manage delegate details, which included DCMS and Public Health England staff and event industry professionals.

It also managed attendee expectations with detailed guidance provided prior to the event and supported the venue with the queuing and registration processes on the day.

Wyboston Lakes Resort’s ‘Safe Events Plan’ was already tried and tested throughout the UK’s first lockdown as the venue remained open to provide facilities for essential training for the National Crime Agency and for paramedics for the NHS and it has been running COVIDSecure meetings for less than 30 people.

Key measures

Key measures already in place at the venue and used during the pilot event included thermal imaging technology, test, track and trace data collection, online pre-registration, one-way systems, strict cleaning and sanitising processes and a maximum of three guests per table.

Jane Longhurst, chief executive of the mia, said: “As Wyboston Lakes Resort was the first venue to achieve our enhanced AIM Secure accreditation and has hosted key worker training through the worst of the pandemic, we knew they were well placed to be one of the venues to host the Government’s pilot events. Together we were able to showcase how, by adopting the guidelines and using the relevant tools, the sector can host business meetings and events can in a safe and secure way.”

Steve Jones, managing director of Wyboston Lakes Resort and chair of the Meetings Industry Association (mia), said: “We were delighted to be one of the Government’s pilot events and to be able to test the guidelines that have been developed by the Government with the help of industry associations, including the mia, and to contribute to the reopening of the whole of the events sector.

“We received outstanding feedback on how well it was run and while there were a few learnings for everyone, I think we really showed that the industry has strong, safe and highly effective plans in place and organisers can be confident about booking and arranging business events.

“The industry guidelines and procedures are now tried and tested, ready for 2 December when the Government allows our industry to welcome back business meetings for up to 1,000 people indoors if the venue is located in a region with an appropriate tier.”

Paul Harvey
Written By
Paul Harvey
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
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