Strategy

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August 24, 2026Experiential learning: why delegates want magical moments they can't GoogleAs AI makes knowledge more accessible than ever, conferences are discovering that their greatest value lies in creating memorable experiences that delegates simply can't download.Read More

padel pickleball

August 6, 2026From black-tie to padel and pickleball: how workplace celebrations are evolvingEmma Pridmore, director of business solutions at Trinity, part of The Strata Group, explores why employee celebration budgets are becoming more targeted, experience-led and distributed throughout the year, and what that means for venue sourcing.

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July 13, 2026"We're redesigning WTM around visitors, not floorplans"World Travel Market London event director Chris Carter-Chapman says the future of large-scale events isn’t about adding endless new features. It's about helping attendees navigate increasingly complex shows on their own terms.

Why AI could usher in a golden age for business events

July 2, 2026Why AI could usher in a golden age for business eventsAs artificial intelligence transforms the way we work, it is also reshaping why people attend events. According to the team behind nCino’s annual nSight conference, AI is making face-to-face conversations more valuable than ever – creating a new era where human connection, not content, becomes the industry's greatest asset.

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June 22, 2026Who's next? The succession planning question too many leaders avoidSuccession planning is often treated as tomorrow's problem, until a key employee walks out of the door. Joanne Barratt, managing director of The Venues Collection, argues that developing future talent is one of the most important responsibilities any leader has.

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June 15, 2026Culture is not a perk – it's an agency's biggest competitive advantageAs agencies battle burnout, talent shortages and growing client expectations, INVNT EMEA managing director Claudia Stephenson argues that culture is a business strategy.

strata planning vesty

June 10, 2026When your £1m event loses its venue 48 hours before launchStrata's Hannah Vesty explains why crisis management is less about avoiding panic, and more about planning for it long before disaster strikes.

footfall crazy

April 13, 2026Stop measuring footfall! 5 metrics that prove live events drive real revenueTurnover, not turnstiles: why total attendance is no longer a valid KPI for a B2B conference or a high-end brand activation in 2026.

From passive to participatory: how user-generated content transforms event impact

March 18, 2026From passive to participatory: how user-generated content transforms event impactCreating a more memorable attendee experience

joanne barratt

January 23, 2026The old rules of event careers don’t apply anymoreFor years, aspiring event leaders followed a “formula” to climb the ladder. But when they landed senior roles, gaps in operations, strategy, and commercial know-how often appeared. Today, career paths are evolving - and planners are stronger for it.

becca shanks

January 20, 2026Why the unwritten brief will win in 2026Above all else, we need to be curious Show More

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