News

BMW PGA activation turns fans into live focus group

November 5, 2026BMW PGA activation turns fans into live focus groupTRO used its experiential activation at the BMW PGA Championship to track fan behaviour in real time, as the agency looks to move sponsorship beyond brand visibility and towards measurable audience insight.Read More

‘We’re still not done’: asembl. founders on 20 years of disruption, risk and reinvention

November 4, 2026‘We’re still not done’: asembl. founders on 20 years of disruption, risk and reinventionTwenty years after launching In2Events from a small office on the South coast, asembl founders Gavin Farley and Adam Baxter have built a business spanning three continents...

Brighter restructures events offering around five specialist services

November 4, 2026Brighter restructures events offering around five specialist servicesBrighter has unveiled a new market proposition, dividing its events offering into five specialist service areas.

Lack of clear objectives hampering event ROI, research finds

November 3, 2026Lack of clear objectives hampering event ROI, research findsMore than 400 corporate event professionals identified unclear objectives as a key barrier to demonstrating the business value of events, with UK teams also reporting that they are too often viewed as operational rather than strategic.November 2, 2026Event value recognised - but planners struggle to secure budgetsNearly eight in 10 corporate event professionals say senior leaders recognise the strategic value of events, but just 13 per cent find budgets easy to approve, according to new research from ICEN.

Sunlight begins to pierce the clouds over the Absaroka Mountains in Paradise Valley.

October 30, 2026UK planners face fresh pressure to prove event ROI in 2027, says BCDBCD Meetings & Events predicts a year of tighter budgets, tougher scrutiny and higher expectations as organisations focus spending on events that can demonstrate clear business value.

'Words on growth aren't enough': sector reacts to autumn budget

October 29, 2026'Words on growth aren't enough': sector reacts to autumn budgetIndustry leaders say the Autumn Budget offers little meaningful support for meetings and events businesses, while raising concerns over an overnight visitor levy and mounting operating costs.

AIEA Great Debate to tackle preferred supplier agreements

October 28, 2026AIEA Great Debate to tackle preferred supplier agreementsThe AIEA's Industry Great Debate will return for a fifth edition in January, with the spotlight this time falling on preferred supplier agreements and their impact on venue sourcing.

Meeting Needs-backed digital skills project transforms lives in Victoria Falls

October 27, 2026Meeting Needs-backed digital skills project transforms lives in Victoria FallsJust six months after a £6,900 investment funded 30 computers, a digital education programme in Zimbabwe has already introduced 386 young people to digital literacy and is creating new routes into employment.October 27, 2026Naboo snaps up pro-ven as it eyes leadership of M&E spend management marketNaboo has acquired UK-based meetings and events specialist pro-ven in a move that strengthens its position in the rapidly evolving M&E spend management sector.

A white humanoid robot stands against a blue gradient backdrop.

October 26, 2026AI: What happens to the human soul of our industry?The future of live events belongs to those who view AI as a silent operational assistant by allowing us to focus on gathering people to inspire, educate, and connect.Show More

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