News

BMW PGA activation turns fans into live focus group

November 5, 2026BMW PGA activation turns fans into live focus groupTRO used its experiential activation at the BMW PGA Championship to track fan behaviour in real time, as the agency looks to move sponsorship beyond brand visibility and towards measurable audience insight.Read More

Stop accepting chaos! The hidden cost of doing events the old way

October 19, 2026Stop accepting chaos! The hidden cost of doing events the old wayStrata’s Louise Wetherell on challenging industry habits, building smarter technology and why innovation starts with questioning the status quo.

Caroline Lumgair Wiseman

October 19, 2026IRF appoints Caroline Lumgair Wiseman to lead European engagementThe incentive research body has appointed the events industry veteran to raise awareness of its research and strengthen relationships with corporate buyers, agencies and destinations across Europe.

The Welbeck Hotel: a smarter kind of business stay in the heart of Marylebone

October 16, 2026The Welbeck Hotel: a smarter kind of business stay in the heart of MaryleboneA great London hotel needs more than a good postcode. The Welbeck combines an enviable Marylebone location with a business proposition that reflects the changing way we travel and meet.

marketing budget

October 16, 2026Marketing budgets rise, but will events feel the benefit?Events recorded a net budget balance of 15.1 per cent in the latest IPA Bellwether Report, making it the second-strongest marketing category. But industry leaders warn that increased budgets do not necessarily translate into more business for agencies and suppliers.

The Power of Events targets 1,500 work experience opportunities for young people

October 15, 2026The Power of Events targets 1,500 work experience opportunities for young peopleIndustry backing has already secured half the first-year target as the Experience of Work programme launches nationally, with businesses urged to open their doors in 2027.

Jonsam Events at 20: what’s changed - and what still matters

October 15, 2026Jonsam Events at 20: what’s changed - and what still mattersFrom paper invitations to event apps and AI, Samantha Salisbury reflects on two decades of change at Jonsam Events – and why the value of bringing people together remains the same.

ai glassesssisisis

October 15, 2026When seeing is no longer believing: AI glasses enter the roomAfter a Reform UK politician’s suspected use of smart glasses as a teleprompter in the Senedd reignited the debate over wearable technology, Paul Harvey asks whether the events industry is prepared for the trust implications.

The sustainabile events showowwow

October 14, 2026The Sustainable Events Show targets every stage of the sustainability journeyThe exhibition will offer three levels of seminar content - BASIC, BETTER, BEST - from sustainability basics to more advanced learning, in a bid to cater for all levels of knowledge and learning.

royal parks meeting needs 2026

October 14, 2026Meeting Needs runners raise more than £25,000 in Royal Parks Half MarathonThirty-one event industry professionals and supporters took on the 13.1-mile challenge, taking the charity foundation’s cumulative fundraising total past £250,000 over 10 years.

Incentive travel activity steady as politics and air capacity reshape planning

October 14, 2026Incentive travel activity steady as politics and air capacity reshape planningThe 2026 Incentive Travel Index finds that 62 per cent of respondents expect activity to remain stable in 2027, while rising costs, destination safety and airline capacity are influencing programme decisions.Show More

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