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BMW PGA activation turns fans into live focus group

November 5, 2026BMW PGA activation turns fans into live focus groupTRO used its experiential activation at the BMW PGA Championship to track fan behaviour in real time, as the agency looks to move sponsorship beyond brand visibility and towards measurable audience insight.Read More

The Event Society

October 13, 2026The Event Society launches site inspection policyThe voluntary policy aims to reduce speculative site visits by agreeing costs upfront and strengthening agency-supplier relationships.

greenwashing ellie 2

October 13, 2026The EU’s new greenwashing rules: red tape or a licence to speak up?With the EU’s EmpCo legislation tightening the rules on environmental claims, sustainability consultant Ellie Ashton-Melia explores what it means for the events industry - and why businesses should focus on proving their progress, not staying silent.

eiccwellbeing

October 9, 2026Wellbeing is more than a Mental Health Awareness DayAs the events industry marks World Mental Health Day, the EICC's Devin Flesch argues that supporting employees means going beyond awareness campaigns to build practical, lasting support into workplace culture.

sharon bannister inntel

October 8, 2026Inntel secures place on new UK Government event management frameworkCorporate travel, meetings and events specialist appointed to DCMS framework covering small-scale and short-duration events.

sledge b corp

October 8, 2026Sledge and SWM Partners become B Corp certified as Sarah Yeats promoted to group MDEmployee-owned agencies achieve B Impact Assessment score of 130 as Sarah Yeats steps up to group MD.

informa clarion

October 7, 2026Informa agrees £2.24bn deal to acquire Clarion EventsInforma is to acquire Clarion Events for £2.24bn, creating one of the world’s largest B2B live events businesses and taking its portfolio to around 1,000 brands.

nowie big survey

October 6, 2026Four in five women in events have experienced harassment on site, survey findsNew research finds 61 per cent of women did not report their most significant incident, while 83 per cent do not know what happens to a perpetrator after a report is made

headbox headbox 100 cities

October 6, 2026HeadBox launches AI-powered booking platform as it expands into 100 citiesHeadBox is overhauling its corporate booking platform for the AI era as it prepares to double its global footprint to 100 cities within six months.October 5, 2026Conference Care wins global venue sourcing contract with RICSNew partnership will cover venue sourcing for RICS events across Europe, Asia-Pacific, India, China and North America

cvent connect ssjsjs

October 2, 2026Cvent CONNECT Europe unveils 2026 agendaThree-day London conference will explore the future of events, with AI, technology and event impact among the themes.Show More

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