News

BMW PGA activation turns fans into live focus group

November 5, 2026BMW PGA activation turns fans into live focus groupTRO used its experiential activation at the BMW PGA Championship to track fan behaviour in real time, as the agency looks to move sponsorship beyond brand visibility and towards measurable audience insight.Read More

asembl grop dubai

September 30, 2026asembl.group expands Middle East operations with Noble Live FZCO acquisitionasembl.group, along with Formation Global, has acquired Noble Live FZCO to expand its operations in the Middle East, strengthening its regional presence and support for clients.

natwest pic

September 29, 2026From adjustments to design: how NatWest made its Audit Academy neuroinclusiveDesigning with, not just for, delegates

people demand

September 29, 2026‘The role is getting busier and busier’: ABPCO’s new co-chairs on the future of the PCOA bigger job than ever

glenn bowdin

September 28, 2026UKEVENTS welcomes government response to business events reportUKEVENTS has welcomed the government's inclusion of business events in the upcoming National Events Strategy.

adobestockhelsinki

September 25, 2026Nine in 10 destinations improve sustainability performance, GDS-Index findsThe latest GDS-Index records its highest average performance since benchmarking began, with 89% of destinations assessed in consecutive years improving their scores and Helsinki retaining the top spot for a third year.

graham norris

September 24, 2026The future of events? Less tech, more people, says new reportEvent professionals envisage a 2036 in which AI and automation work quietly in the background while human connection, community and creativity take centre stage, according to a new report from The Meetings Show.

tracy halliwell ffff

September 24, 2026Davies Tanner appoints Tracy Halliwell MBE as non-executive directorTracy Halliwell MBE is joining Davies Tanner as a non-executive director and special advisor, bringing 20 years of experience in tourism and events.

finally business events

September 22, 2026Government rejects call for standalone business events strategyBusiness events will instead be included in the government’s forthcoming Major Events Strategy, while the industry continues to seek assurances over funding and VisitBritain’s reduced business events role.

mark spragg bcd

September 22, 2026Mark Spragg joins BCD Meetings & Events as UK head of The CollectiveMark Spragg has joined BCD Meetings & Events as the UK head of The Collective to lead its growth strategy.

sally pinnock yf

September 22, 2026Yellow Fish appoints Sally Pinnock to lead venue sourcingYellow Fish has appointed Sally Pinnock to lead venue sourcing, enhancing its offerings as demand for unique destinations grows.Show More

Subscribe Now!

Get the latest news and events.