Tracy Halliwell is joining Davies Tanner as a non-executive director and special advisor.
Halliwell will join the PR and communications agency on 1 October, following 20 years at London & Partners, where she was director of tourism, conventions & major events.
In the role, she will advise Davies Tanner as it expands its work across communications, public and corporate affairs, and industry and stakeholder engagement.
Halliwell is also expected to support the agency’s work around advocacy, destination promotion and industry engagement, drawing on her experience and connections across the business events and tourism sectors.
Robert Wright, managing director of Davies Tanner, said: “We are very excited to have Tracy join us in an advisory role as we continue to strengthen our senior team and further develop our offer for clients. Tracy brings with her decades of expertise across the business events and tourism market, along with an exclusive perspective on developing London as an events driven destination.
“In addition, having known and worked with Tracy for very many years, her connections across the public sector, and the wider global business events community, will prove invaluable as we support our clients going forward, particularly in areas such as advocacy, destination promotion and industry engagement.”
Halliwell said: “I’ve known and admired the Davies Tanner team and the work they do for many years. Their reputation for delivering impactful strategic campaigns, industry advocacy and their passion for building a sustainable future for the business events economy, in the UK and internationally, aligns perfectly with my own focus and I look forward to supporting their continued growth and influence.”
Davies Tanner works with venues, hotels, events, trade shows and destinations, and includes the specialist brands DT, The Audience and The Business of Events.
