Yellow Fish appoints Sally Pinnock to lead venue sourcing

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Yellow Fish has appointed industry veteran Sally Pinnock as head of venue sourcing, strengthening its offer as demand grows for distinctive destinations and venues.

Pinnock joins Yellow Fish with more than 25 years’ experience spanning events, agencies and venue sourcing. She will lead the agency’s destination and venue solutions, with a focus on finding creative options beyond the obvious.

Pinnock said she was attracted by Yellow Fish’s reputation and its approach to bespoke client work.

“I've long respected Yellow Fish and the incredible team they continue to build. Having worked in the events industry for over 25 years, I’d regularly come across Yellow Fish when approaching clients, and it seemed they were always already working with them! Their reputation, creativity and growing presence in the industry really stood out to me - so I thought, if you can’t beat them, join them!

“More importantly, I was really drawn to the vision for Yellow Fish and their commitment to delivering a high-end, truly bespoke service that goes beyond the expected. There’s a real family feel within the agency, with a supportive and collaborative culture and a genuinely holistic approach to clients and their events.”

Yellow Fish CEO Laura Pace said Pinnock’s experience would help the agency meet increasing demand for unusual venue and destination solutions.

“Sally brings an extensive wealth of experience to the team that can help us answer growing demand for out of the box venue and destination solutions. Her appointment reinforces our commitment to bring the top destinations and properties to our clients.”

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