IBTM has crunched
the numbers to find the ‘most cultural’ cities around the world in order to
help planners pick event destinations.
Using cities from
the ICCA 2021 '50 best destinations' list and the 'most attended destinations'
in the 2019 ICCA report, the IBTM team analysed each destination across a range
of cultural factors: UNESCO World Heritage Sites, museums, Michelin Guide
restaurants, art galleries, theatres, architectural buildings and pieces of
street art.
Most Cultural Cities For International Meetings:
1) New York City, US
2)
Paris, France
3) London, United Kingdom
4) Berlin, Germany
5) Tokyo, Japan
6) Amsterdam, Netherlands
6) Milan, Italy
8) Rome, Italy
9) Vienna, Austria
10) San Francisco, US
Key findings:
When it comes to UNESCO World Heritage,
London took the top spot in the study by offering five sites to explore
including the Tower of London and the Royal Botanic Gardens.
For those looking to incorporate an
unforgettable foodie experience, New York City is home to more than 500
Michelin Guide restaurants, more than any other city in the study. Five of
these dining establishments also have Michelin 3-Star status.
Tokyo is the city to visit for any teams keen
to develop their knowledge outside the four walls of a meeting room, boasting
923 museum listings on Tripadvisor with everything from digital art to national
heritage.
As for getting an essence of a place just by
walking its streets, Milan is a great option as the city boasts more than 400
architectural buildings listed on Tripadvisor including the impressive Galleria
Vittorio Emanuele II and Arco della Pace.
You can find a
full ranking here,
which includes a breakdown of the top three cities and complete methodology.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
