The Business Visits and Events Partnership, the umbrella body and advocacy group for the UK events sector, has rebranded as UK Events.
The rebrand comes as the organisation bids to strengthen its position as the collective single voice for the UK events sector and
grow its influence and collaboration with other aligned organisations and sectors.
The change, effective immediately, follows a consultation period with the organisation’s member
partners, and will include a retitle and a refreshed brand identity which will
be gradually phased into operations and communications in the coming months.
According to the executive committee, this reflects the group’s values of
championing a more inclusive sector that supports the delivery of economic
growth and benefits for the whole of the UK.
Chris Skeith OBE, chair of UK Events, said: “We are delighted to reveal the UK Events identity to our
peers, members, and the wider industry, and truly believe the changes better
reflect the diverse nature of the events sector our partners represent which
has grown to not only include meetings, conferences, exhibitions, and trade
shows, but also incentive travel, event hospitality, ceremonies, sporting,
cultural, outdoor and festivals.
“Many positive things have
been mused, actioned, and executed under the BVEP name, and BTP (British
Tourism Partnership) before it, and I know I speak for many of our members and
executives when I say we’re proud of all that we have achieved, and how we’ve
evolved since the partnership was formed in 1999. But progression is about
moving forward and adopting alternative approaches, and I look forward to
continuing our work with a fresh and exciting new look.
“The UK Events name
incorporates how our members are adapting and growing in line with the UK’s
ever-changing events industry, and demonstrates that as a collective, our
sector is a serious contender for international trade, exports and inward
investment.”
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
