With its newly announced commitment to carbon reporting, Cheerful Twentyfirst is a step closer to achieving its ambitions of becoming carbon neutral by 2023 and net-zero by 2030.
The international brand experience agency has announced it will begin carbon reporting on all of its projects from this month.
Cheerful Twentyfirst's client programme includes advance impact forecasting and actual emissions reporting, supported by sustainability consultancy to guide reduction, mitigation and offsetting. The approach has been developed to meet environmental, social, and governance priorities for the agency’s global client portfolio alongside increasing momentum behind sustainable event practice in the industry.
“We felt it was crucial to be an early adopter and to establish a formal structure and approach around emissions measurement, especially as environmental targets become an increasingly high priority for our clients”, says Steve Quah, CEO.
The programme has been met with enthusiasm by long-standing client partners including Vodafone and Clifford Chance and follows a series of solution trials in late 2021.
“We want to demystify the emissions impact of events and communications campaigns,” added Cheerful Twentyfirst head of UK Projects UK and agency sustainability ambassador, Manuela Cadarso. “Our data-first approach has been designed to analyse and assess the environmental impact across each of our key agency solutions, including events, exhibitions, moving image and content."
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
