CHS Birmingham is expecting another increase in visitor numbers
this year when it returns to ICC Birmingham for the fourth time on Tuesday 29 October.
And with attendees again asking for more variety, innovation, and
education, the show’s organisers are already feeling confident for the event - and the industry.
The show, which has grown its attendee numbers every year since
its inception, is expecting this number to continue to rise as more and more
event organisers look to find services and solutions for their events at trade
shows. In addition, feedback from buyers has shown that there is an urgency to
fill RFPs and enquiries at the event, and to walk away with services secured.
Speaking on the early boost in registration figures, Lou Hindley, commercial director, CHS Birmingham, said: “We know as a team that we
can’t rest on our laurels, despite this positivity. We need to continue to give
our visitors new reasons to come to our show, but for now, we’re seeing a lot
of new, as well as repeat buyer registrations, and it’s giving us a lot of
confidence.”
The show recently launched its educational strategy, which focuses
on both the skills and the attitudes needed to be a modern-day event
planner. At the same time, the event is also collaborating with
exhibitors to work with event organisers to find the quickest solutions for
their events by confirming dates, services and rates at the event.
“We have quickly learnt what event organisers want by continually
listening to their feedback at our events; right now it’s all about quick and
accurate information from venues and event suppliers. They want to solve their
enquiry or RFP rapidly to get the best possible available solution,” added Hindley. “This is why our show, and others like us, are so popular, and why we’re
working with all of our stakeholders to make the event as productive as
possible for everyone.”
