IBTM World has revealed the first details of its 2023 edition,
which will see an evolution in the show’s culture creation campaign.
Event professionals will gather at Fira, Barcelona between 28
and 30 of November, to meet, network and do business. IBTM World 2023 will include a ‘targeted education programme
to reflect the changing needs of attendees’.
New look education
The show’s cultural theme will be included in each of the five
education areas: the Main Stage, the Impact Stage, Workplace Revolution, ReFuel
and the Associations Leaders’ Forum.
The Impact Stage will make its debut this year, acting as a showcase
for destinations, hotels, and tech suppliers. Destination sessions will be
curated by The Business of Events, an international think tank and policy platform
for the business events industry, and will also feature the launch of the
annual Global Destination Report.
Sessions will be fast-paced, lasting no longer than
20-minutes and in the form of case studies and best-practice. Call for papers
are open until 8 September 2023. Exhibitors can submit their proposals here
for consideration.
In the Workplace Revolution space, delegates can carry on conversations
with speakers and other attendees.
In recognition of the importance of wellbeing, IBTM’s
wellbeing hub has re-branded to ‘ReFuel’. A zen-like pod which allows attendees
time and space to relax and recharge their physical and mental batteries, it
includes a wellbeing bar, sound and aromatherapy healing and solo working area
to provide respite from the show floor.
The Association Leaders’ Forum (ALF) will be back on day one
to help associations increase the impact of their gatherings and discuss challenges
to achieve success in 2024 and beyond.
The Main Stage remains a fixture of the IBTM World Programme
with figures from inside, and outside of the events industry, taking to the
stage to tackle the latest topics and trends.
IBTM World event director, David Thompson, said: “Business
events can be a profound force for change; both economic and social. Events
have the power to bring better business results and drive forward agendas
around important initiatives. Events are also a place to build communities and
create vibrant and positive cultures which are sorely missing from modern
working. This year, we’re on a mission to show business the true power of
events and shine a spotlight on the #culturecreators who run them.”
Hosted Buyer registration is open, apply here.
