The Power of Events has engaged more than 3,000 school pupils on its Schools Engagement Programme pilot in the East of England - and is now looking for eventprofs to help inspire the next generation by becoming one of its schools ambassadors.
Launched
in January, the pilot aims to introduce pupils aged 13-18 to the
range of opportunities within the events industry. This term, the programme has engaged more than 3,000 pupils from 17 schools, enhancing their
understanding of the events industry as a viable career path. The engagement
numbers rose to a 65 per cent average in pupils' awareness of the sector
and career consideration post-presentation, up from an initial 2 per cent pre-presentation.
Following this initial success, The Power of
Events is set to expand the programme across additional regions in the UK,
starting in the autumn term in September 2024. The scalable model, backed by
pilot tested processes and feedback results, aims to engage all 4,210 secondary
schools across all four nations within the next five years.
Transformative
The Power of Events is calling on businesses
to collaborate with their local event industry community to be part of this
transformative educational project by sponsoring new regional roll-outs. Sponsors will enable direct impact in shaping the educational journey of
thousands of pupils across circa 100 schools in their local region.
Industry professionals can also volunteer as schools ambassadors, playing a role in presenting The Power of Events
content in their local schools across the new regions, introducing them to the
seven sectors and five routes into the industry.
The Power of Events founder Rick Stainton said: “This
initiative not only provides an excellent CSR opportunity but also helps
support the future of the UK events industry - we have over 200 schools ambassadors already signed up and ready to go into schools as soon as new
regions are confirmed. We’re hoping as we start to launch into new regions
later in the year, many more organisations and event professionals from all
sectors will put themselves forward to sponsor and support this unique cross four nations movement, elevating the impact to unprecedented levels.”
Several schools ambassadors from the industry have shared their experience.
Zoe Lucy, CEO and founder of brand experience agency WeImplement, said: “It was inspiring to witness the transformation from
initial skepticism to an 80 per cent show of hands from students considering a future
in our industry. The experience was incredibly fulfilling, and we encourage
anyone interested in joining us to reach out.”
Leah Freeland, business manager at exhibition organisers Rego Group, said: “It was an intense but hugely rewarding
experience, unlike anything I’ve done in my career to date. The 286 students
started the sessions admitting they did not know what the events industry was,
however by the end circa 70 per cent were raising their hands with enthusiasm, to show
interest in a career in events.”
For more information on how to become a
sponsor and/or to register as a schools ambassador, contact The Power of
Events at [email protected].
