The Business of Events has announced its London Policy Forum will take place concurrently with The Meetings Show and The Business Travel
Show on Wednesday 19 June.
The collaborative event will mark the unveiling of The Business of
Events’ independent policy agenda, presenting a comprehensive set of recommendations
intended for governmental consideration that aim to bolster the
ongoing efforts of the sector’s trade bodies.
By partnering with The Meetings Show, The Business of Events aims
to extend its reach to a wider array of industry stakeholders, providing an opportunity to engage in dialogue and gain insights into the sector’s
policy objectives.
Martin Fullard, director of The Business of Events, said: “As
2024 looms as an election year, it's crucial to recognise the receptiveness of
all political factions to industry input. The events sector stands as a pivotal
driver of economic growth, and our London Policy Forum will serve as a platform
to underscore its significance. We are thrilled to collaborate with the
Northstar team and anticipate that this alliance will empower senior leaders
across conferences, meetings, and exhibitions to actively shape our industry’s
policy landscape.”
Jack Marczewski, portfolio event director at Northstar Travel
Group, added: “We’re delighted to be partnering with The Business of Events to
support their ongoing work to raise the importance and profile of business
meetings and events as an economic, policy, and community driver. As the UK’s
leading event that brings together the world’s meetings and events community,
we provide the perfect platform to host their London Policy Forum where senior
leaders can collectively inspire and influence change to contribute to the
growth of the business meetings and events sector.”
