London hotel rates to rise 3.6 per cent in 2025, says report

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London amex gbt London hotel rates will rise more than the rest of the UK and Ireland in 2025

London hotel prices are set to rise by 3.6 per cent in 2025 as rates continue rising internationally, according to a new report by American Express Global Business Travel.

However, in the UK and across the world price increases will be moderate compared to the steep rises of recent years, thanks to easing leisure travel demand and a surge in new hotel construction.

Amex GBT’s Hotel Monitor 2025 offers predictions for more than 80 major cities worldwide, analysing hotel transaction data and factoring in local and macroeconomic variables.

London is set to see the highest rises among the UK and Ireland cities included in the forecast. Other cities in the forecast include Aberdeen (3 per cent), Bristol (2.5 per cent), Edinburgh (2.5 per cent), Glasgow (3.1 per cent), Manchester (2.7 per cent), and Dublin (2.6 per cent).

While price rises are mostly moderate across the globe, there are some noteworthy exceptions:

  • New York continues to experience higher rate rises (4.7 per cent) than the rest of North America, in part because of the continued block on the use of short-term rental accommodations.
  • Cities in the Nordics are anticipated to see some of the highest room rate rises in Europe, as the region looks forward to improved economic prospects in 2025.
  • India’s dynamic economy is fuelling demand for domestic and international inbound travel, putting upward pressure on hotel rates.

Dan Beauchamp, vice president, consulting at Amex GBT, said: “Stabilisation in the travel marketplace is good news for customers, but prices remain high, and challenges persist. Data-driven decision-making is essential for smarter hotel sourcing, as is effective communication – maintaining open, ongoing dialogues to build stronger relationships with suppliers.”

Other trends identified in the report include:

  • Supply and demand: While the IMF expects global inflation to fall in 2025, hotel rates are likely to stay high due to labour shortages and rising wages. Supply is boosted by a boom in global hotel construction, with new developments concentrated in the US, China, India, Canada, and Saudi Arabia.
  • Technology is transforming hotel operations and guest experiences, helping hotels manage labour shortages. AI-powered tools streamline tasks like room assignments, allowing staff to focus on guest interactions. Smart room technology is enabling travelers to tailor the in-room environment to their needs and preferences.
  • Retreat to the room: Guests now see rooms as personalised retreats, driving demand for custom features and wellness options. Hotels are responding with offerings such as in-room fitness equipment and workout clothes.
  • Sustainability is another key focus, with access to the relevant data now essential to meeting both traveler and corporate sustainability goals.
  • Extended-stay properties are growing in popularity, especially in Asia, reflecting demand for flexibility and longer trips.

To read more, download the full Hotel Monitor 2025 report.

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