Strata saw an 18 per cent growth in revenue in
2023 and a 42 per cent increase in its workforce as the agency invested in
people and developed new offerings.
2023 also saw Strata increase its client base
further to 28 clients and deliver experiential campaigns across a broad range
of sectors including pharma, automotive, technology, financial services, public
sector, and fast-moving consumer goods for brands including Peugeot, Polestar,
Sony, Intel, and Citroen.
In November, Strata received the Rising Star
Award at EVCOM Awards (Event and Visual Communication), in a year that saw
Strata deliver activations including the award-winning Peugeot Presents campaign.
“We’re
thrilled to see the hard work and creativity of our team rewarded,” says Simon
Hambley, CEO of Strata. We are proud to offer our clients a layered agency
service, crafting brand experiences from conception right through to end. It is
this one touch point agency differentiator that drives us to develop and grow
the Strata offering.”
The
agency also acquired On Event
Production, a live, virtual, and hybrid event production company, in a year that saw Strata’s workforce grow by 42
per cent to more than 85 employees in Strata and more than 110 in the group, with
a move to a new London office in Covent Garden to accommodate the growth.
“Our people are at the heart of the business,
and recruitment of the very best talent continues to be a priority for Strata,”
added Hambley. “At Strata, we firmly believe that diversity is baked in our
approach as a company. We have developed robust DEI policies that ensure an
inclusive and supportive work environment where every team member feels valued
and empowered. By actively promoting diversity in our hiring practices and
fostering a culture of respect and open communication, we have built a team
that represents a wide range of backgrounds, perspectives, and expertise.
Something we are very proud of.”
2023 also saw Strata increase its focus on
sustainability with the appointment of a Sustainability Officer and launch Strata Insights, an exclusive series of insights events which gathered key
industry specialists and Strata clients at venues across London.
Following almost two years of development.
2024 will see the launch of a major new in-house proprietary technology product, Sherbet, which aims to extend Strata offering in reward,
recognition and retention programmes.
Giles Cattle, director of creative and strategy at
Strata said: “It’s fantastic to see the hard work and creativity of our team help
us build towards a future where brand experiences will be continue to become
one of the most valuable channels for brands to connect to their audiences.”
The
most recent accounts filed on Companies House show that in the year ending 31
December 2022 Strata had a turnover of £22.1m and an operating profit of £1.5m.
