Event professionals
are being urged to test out the new sustainability app, SAM, recently
launched by In-House Corporate Events (ICE).
SAM aims to
help build an eco-friendlier sector and meet the pledge made at COP26 to reduce
carbon emissions by 50 per cent by 2030.
The app
works as a measurement tool for meeting planners to monitor and track the
carbon output from their events including room usage, accommodation and food
sourcing. It is free to use and applicable for all event types.
Felicia AsieduThe app also
enables organisers to send event attendees a link to measure their own travel
which feeds back into the event’s overall carbon output score. This score can be
incorporated into post-event reports to monitor environmental targets and
improve future events with more sustainable practices.
Felicia
Asiedu, senior marketing manager Europe at meetings tech provider, Cvent, a
supporter of SAM, said: “As we pave the path for a more sustainable events
industry, we are utilising IMEX – one of the world's leading trade shows for
the meetings, incentive, conferences and events market – to urge event professionals to engage with
SAM, and crucially share their feedback with the aim to develop a universal
tool that can help planners deliver better, more eco-minded events.”
SAM is in
beta testing mode until September 2022. All event professionals are encouraged
to explore its capabilities and provide feedback through this page.
Asiedu added:
“SAM also offers a unique opportunity for collaboration and innovation as it is
built on an open-source code making it publicly accessible to anyone to modify.
Creating a net-zero industry will take all our participation, and it is this
spirit of community we champion. We’re proud to further these sustainability
efforts and look forward to supporting the evolution of SAM to help facilitate
more eco-friendly events around the world.”
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
