As part of the One Industry One Voice initiative, the #WeCreateExperiences B2B campaign is set to kick‐off on 7 December.
The organisers behind the campaign, including Business Visits and Events Partnership (BVEP), chair Simon Hughes and Smyle’s Rick Stainton, are calling on the industry to show support across social media to “ensure the key messages of education, inspiration and reassurance are amplified.”
“We need to remind decision-makers who book events of the importance of live event experiences and the value they bring to their businesses, as well our expertise to deliver them safely,” said Hughes. “The mission is to encourage them to look ahead to 2021 – start to plan, brief and commit budget to events.”
Before the December launch, a series of teaser content including supporting videos from a wide range of high‐profile personalities will be sent out across the One Industry One Voice social media channels. The content can be accessed and shared on Facebook, Twitter, LinkedIn and Instagram.
Hughes and Stainton will be promoting and supporting the #WeCreateExperiences campaign in a series of online events including the Major Events Summit on 2 December, which will bring together event organisers, associations and suppliers to discuss who to cope with the challenges of event delivery in the midst of a global pandemic.
The One Industry One Voice initiative has also gained support from the exhibition industry with #ProjectRecovery movement initiated by The Association of Event Venues (AEV), Association of Event Organisers (AEO) and the Event Service Suppliers Association (ESSA).
Although initially developed as ‘Project Confidence’, the group is currently operating under the new #ProjectRecovery banner while it works back towards a green light from the Government.
#ProjectConfidence, #ProjectRecovery and the #ANationWithoutEvents campaigns generated a combined total of 18m social media impressions since going live earlier in 2020. Chris Skeith, chief executive officer of the AEO, said the collaboration of the events sector has been “astonishing” and added that it is “undoubtedly what will carry us through this tough time”.
The One Industry One Voice team is conducting an industry‐wide survey to better understand the impacts of Covid‐19 and how effectively these are being addressed by Government and industry initiatives. Results will be presented to the Department of Culture, Media and Sport (DCMS) as part of a wider study by the BVEP.
Campaign organisers are encouraging everyone and their networks to respond to the survey by 27 November.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
