The Helsinki Convention Bureau has launched the ‘Helsinki Method’ to help event planners create successful virtual and hybrid events.
In an online session, the Helsinki Convention Bureau invited more than 70 event planners from around the world to learn how to implement the ‘Helsinki Method’ into their own virtual events to ensure they are impactful and insightful for attendees.
The ‘Helsinki Method’ supplies planners with a source of materials that focus on who is attending the event, why the event is taking place and the best methods to create a successful event.
The materials are based on four principles of Finnish culture. These are:
- Take action – Helsinki breeds a culture of openness, respect and collaboration. The Helsinki Method encourages events professionals to play a part in the action and co-create futures.
- Be equal – Give everybody a voice. Finland is one of the most equal societies in the world and in Helsinki they believe and support equal opportunities for everyone.
- Feel at home – To liberate genuine creativity for new innovations. Helsinki is the happiest city in the happiest country in the world. It ranks the highest in liveability, work-life balance, safety, lack of corruption and education. Trust in the physical environment to enable people to be genuine and open.
- Be fragile – Helsinki is a city built on trust – an open and transparent society that is used to sharing, caring and learning from and with others. Have the courage to loosen up control – it may lead to an even greater reward. Let people be content.
Planners can download materials and printouts which will give each event a clear structure and goal. These materials include:
Who
- Do attendees have passion towards the topics?
- What is their expertise?
- Do they have a genuine need for the event?
- How much time can they invest in the event?
Why
- Why do you want to build this event?
- What kind of change are you persuing?
- What different paradigms drive you?
How
- For the bigger goal to happen, what needs to change?
- How will people need to learn?
All materials for the Helsinki Method can be downloaded
here.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
