Ahead of Earth Day on Friday 22 April, event sustainability body isla has launched the TRACE platform to aid the event industry’s transition to net zero by ‘empowering event managers with knowledge and data to make better decisions.’
TRACE will allow event planners to measure the environmental impact of live, hybrid and digital events.
The platform will generate reports for users in real-time, pre and post-event, and evaluate emissions from venue energy, the impact of event location on travel and accommodation, production and graphics materials, food and beverage emissions and waste and recycling volume.
Isla co-founder Ben Quarrell, said: “Reduction guidance is a key feature of the platform - the whole point in measuring carbon is to try and reduce it.
“We expect to see more footprinting tools leaning into this over the next few years. We’re really excited about the transformational capacity TRACE can have for the industry, and we’ll be continually updating and developing the platform around the needs of event managers.”
Early adopters of TRACE include Cannes Lions, Momentum Worldwide, SAP, The Creative Engagement Group, ITV, Birmingham Ceremonies Ltd, Amplify, Smyle, IMEX, The Meetings Show, EMC3, Goose Live, XYZ, TBA, Top Banana, The Live Group, Shelton Fleming, TTA, 2Heads, 2LK and Touch Associates amongst others.
Momentum global sustainability director Selina Donald, said: “Momentum will be rolling out TRACE to every market, to measure the footprint of our client projects across the globe.
“We spent some time researching the right software for us, and TRACE came out on top. It was important to us that the product was simple to use, relevant for the scope of our work and provided clear data analytics which will help us meet our goal of reducing our carbon emissions by 50 per cent by 2030 from our 2019 baseline”.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
