Forward planning is one of the cornerstones to recovery, with Absolute Corporate Events (ACE) contending that there will be a focus on long-term strategy.
There will be a reversal of the trend of short lead times, suggests the Chesterfield-based events agency. Instead, ACE believes that clients will put short-term tactics to one side and focus on long-term strategy in their staff and client events.
In a shake-up of roles within the company, Claire Okrafo-Smart, director of incentives for ACE takes on the role of client experience director. A post-pandemic world is likely to be restricted or concerned about group travel. Social distancing is set to be with us for some time. ACE believes this will lead their clients to consider incentive travel as only one of the many ways in which a business can motivate its workforce to perform better.
Claire Okrafo-Smart.The events agency is remodelling its business for greater relevance in a post-pandemic world. Executive directors have restructured its long-term strategy of the business to meet the demands of the post-COVID-19 period.
Chris Parnham, owner and MD of ACE takes on the new role of strategies director. Parnham will take charge of a new consultation service to assist companies working on communication challenges due to the lack of face-to-face meetings during lockdown. He will also work on general strategic messaging.
As strategies director, Parnham reveals a new communication toolkit for clients preparing their post-pandemic recovery, which needs to work within restrictions on large gatherings for some time to come.
Jill Dunlop, operations director at ACE assumes the new title of events director. In future, it will be important to re-engage with an audience, inspire delegates, and to drive home a new strategy, as well as training teams for a new outlook on the world. Dunlop will take on the task of assisting clients to prepare for these events.
Many businesses now have a new working method such as working from home, virtual meetings and conference calls on Zoom, Microsoft Teams or other webinar platforms - a dramatic departure from traditional structures. Dunlop will be guiding the ACE team to work effectively in this new world order.
Jacquie Freer, ACE’s sales and commercial director becomes client engagement director. Sales in the post-pandemic age need a new focus and long-term strategy. Freer will work with clients to focus on their business requirements in order to survive and thrive going forward. She will work on clients’ objectives, drivers and pressures to help them secure the right solution for each communication, event or project.
