The One Industry One Voice campaign has grown to include a further three major event and experience campaigns, and a new suite of social media channels have also been launched.
One Industry One Voice is a coalition of events industry campaigns, associations and businesses, coming together to ensure strong alignment and more effective communication in fighting for awareness and financial support for the whole industry.
The campaign has grown over the past two weeks to include #What About Weddings, #Savenightlife and #Savelivecomedy, joining #WeMakeEvents, UK Music #Let the Music Play and #WeCreateExperiences. Further campaigns are represented by their representative associations. Those not currently represented are encouraged to get in touch.
A weekly taskforce comprising representatives from key organisations has been set up to coordinate planning and communications. The taskforce incorporates umbrella trade organisation the Business Visits and Events Partnership (BVEP) – which represents the conference, exhibition and outdoor events sector – and the UK Live Music Group which represents the UK’s live music industry, as well as events and entertainment technology trade association The Professional Lighting and Sound Association (PLASA).
New additions include representatives from the Night Time Industries Association (NTIA) which represents the night time economy, the Events Industry Forum (EIF) representing outdoor events, What About Weddings representing the weddings sector and the PSA, which is the trade association for live event production companies and freelancers.
Also representing key industry sectors are Smyle, Wasserman, ExCeL London and Accor Hotel Group.
Michael Kill from the NTIA said: "The initiative around #OneIndustryOneVoice is an important moment for the cultural sector, for the first time bringing together key associations and campaigns to synchronize and establish a shared platform of political, cultural and economic developments both within associated industries and Government."
Sarah Haywood of Weddings & Celebrations said: “#WhatAboutWeddings is delighted to unite with our colleagues in the wider events industry on defining solutions for our sector which has been paralysed by the pandemic restrictions. Together #oneindustryonevoice can highlight awareness of the huge collective enrichment we all bring to many areas of peoples’ lives across the country."
Brid Kirby and Owen Donovan, of the Live Comedy Association, added: “We’re delighted that #SaveLiveComedy is joining forces with other events & arts industry campaigns under the #OneIndustryOneVoice banner. The continued lack of recognition of how our industries function continues to threaten many lives and livelihoods with disastrous consequences, and we’re proud to stand shoulder‐to‐shoulder with our colleagues across the sector.”
The following social media profiles have been launched for OIOV campaign messaging, updates and support:
https://www.facebook.com/OneIndustryOneVoicehttps://twitter.com/1IndustryVoicehttps://www.linkedin.com/company/one‐industry‐one‐voicehttps://www.instagram.com/oneindustryonevoice/
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
