Future trends in the meetings industry will be discussed by corporate event planners at MPI Insights on Monday 27 January at the Shangri-La Hotel at the Shard, London.
A team of experts including corporate planners, event agencies and associations will discuss the challenges that the meetings and events industry faces today and in the future.
“It has never been more important for event planners to stay up to date on the challenges and opportunities that lie ahead in the event industry,” Judy Elvey, MPI UK & Ireland chapter president, said. “Planners are under more pressure than ever to deliver high quality, innovative events, which during a time of political and economic uncertainty, presents a significant challenge for even the most experienced events professional.”
The speakers include Amanda Whitlock, director, global strategic events leader, EY; Nicole Leida, head of conferences & events, National Cancer Research Institute; Ian Cummings, VP & global head, commercial at CWT Meetings and Events; Paul Gudgin, freelance festival director and event management lecturer; Tim Sutter, business development manager, Cvent.
MPI Insights will delve into what the event of the future will look like and how corporate event planners are disrupting traditional conference formats.
Festivalisation and experiential marketing are making their mark on the industry, and there will also be tips on reviving and breathing new life into established conferences to make sure events are memorable.
Event tech in 2020 and beyond are also on the agenda as well as the latest trends and economic predictions for the global meetings and events industry.
Technology is fast-changing and event professionals are expected to stay ahead of the curve by utilising robots, virtual reality, and artificial intelligence to deliver more engaging and immersive experiences for delegates.
The desire and spend on tech is set to expand, with an increase in demand for meetings and events, with CWT Meetings & Travel predicting a 5-10 per cent growth.
Sustainability is on everyone’s lips and has become an urgent priority for event planners, with the necessity of bringing responsible business practices into all aspects of event planning.
For further information and to register to attend, visit the MPI website.
