A two-day event in North Wales will bring together those looking to attract business meetings and events to their destination.
Members of the Meetings Industry Association (mia), representatives from VisitBritain, and destination and event professionals from across the industry will gather in Venue Cymru in Llandudno, North Wales on 1-2 March for the Destination Summit 2022.
On the first day VisitBritain, in partnership with GDS Movement, will host a roundtable and provide key updates on UK government legislation, as well as focussing on how key industry pledges can be applied in business event destination strategies, stakeholder engagement and effective storytelling.
The interactive session will also include insight from accreditation body Green Tourism and a look at the measurement tools planners are starting to use, as well as the opportunity to hear case studies from cities at different stages of their sustainable journey.
Day two will see the return of the mia’s Destination Summit. In its fourth edition, the speakers will address the future of destination marketing and explore how approaches are shifting with various new technologies, as well as discussing how the experience should be a key component of any strategy.
Highlights of the programme will also include an interactive bidding journey session as well as a case study on how the Barbican and London & Partners collaborated to secure the Ecocity World Summit.
Marketing Liverpool head of business tourism and mia destinations chair, Jennifer Jensen, said: “We are really excited to be working with VisitBritain to hold two unmissable events in one location for all UK destinations. As we emerge from the pandemic, the programme will provide clarity and inspire new ways of thinking that delegates can then take back and confidently implement to great effect within their own destinations.”
VisitBritain head of business events, Paul Black, said: “It’s great to once again be working with the mia to deliver this crucial educational event, offering vital support to our UK cities as we recover in 2022. We are looking forward to getting everyone together in person to take part in influential discussions and collaborate on some of the most important challenges our industry is facing, providing a great opportunity for the UK to maintain and grow our share of the global meeting marketplace.”
Attendance for VisitBritain’s roundtable on 1 March is free of charge. Tickets for the Destination Summit on 2 March are £80 for mia members and £120 for non-members and include an after-hours dinner on Monday night hosted by MeetInWales and Meet North Wales as well as Gin Tasting hosted by Meet North Wales.
Find out more here.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
