Event sustainability body isla is celebrating its hundredth member as it welcomes social media platform, Twitter to the sustainability party.
Isla’s action-driven network is made up of event businesses from across the events industry and advocates for collaboration over competition, by engaging the supply chain.
Twitter joins a membership of well-known brands including Channel 4, Westfield London, and CNN International.
Twitter senior business marketing manager, Kat Bednarczyk, said: "We're really excited to join isla this year and work together to up-skill our team - having access to their training, guidance and tools will build our teams confidence and knowledge to deliver our event programmes sustainably."
Launched with 12 founding agencies and supplier members a year ago, isla has evolved to further support venues, brands and exhibition organisers across the sector on their sustainability journey. More than 600 event professionals have undertaken isla’s training modules and many more across the industry are implementing ‘proseed’, the free universal event sustainability framework to improve their event deliveries.
Isla co-founder Anna Abdelnoor added: “2021 was a monumental year for climate change and with the return of live events there’s been a huge shift towards sustainability for event businesses across the sector. Our members are actively driving effective changes in their operations and events, this is proof that the industry is committed to building a better, more resilient future for events.”
Part of this shift is being driven by the need to measure the impact of event operations. This year, isla will launch TRACE - the event carbon measurement software which captures emission and waste data from live, hybrid and digital events.
The isla team will continue to evolve their education programme to support the upskilling of event businesses and their delivery teams. You can find out more about isla and how you can join event businesses leading the transition to a sustainable future at www.weareisla.co.uk.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
