Red Bull Racing has announced a series of initiatives to
support sustainable farming and sourcing for event menus.
Red Bull’s director of hospitality and events, Nick Kenton, said,
“As a business that deals predominantly with the luxury end of the market, it’s
important that we underline that incredible experiences and responsible
sourcing, and waste reduction are not mutually exclusive. Brands want to make
positive impacts with everything they do, and if we can support them through
the way we source event food, it’s something they are really warming to.”
Red Bull Racing has partnered with Waste Knot, an initiative
to ensure surplus fruit and vegetables from farms are used for events. Red Bull
Racing is also supporting waste reduction onsite at events through
communication, with both event organisers and delegates, to encourage managed
portion sizes and resisting over-ordering.
Red Bull Racing executive chef, Craig Hedley, said: “It’s
easy for us to make the most of overproduced or ‘ugly’ seasonal fruit and veg
from British farms, and to stop them going to waste. We’re spending time
visiting local farms and seeing how we can use excess ingredients and turn them
into stunning and indulgent dishes for our premium customers. At the same time,
our customers and visitors are really keen to learn about food waste and see
how they can play their part. It creates a feel-good factor that reflects
really well on the brands we host.”
The move underlines
the wider ambition of the sport towards sustainability practices, including its
ambitions to net zero by 2030. The commitment, which was announced in 2019
stated that Formula 1 would have a net zero carbon footprint by 2030, covering
the cars and on-track activity as well as the rest of the operations.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
