Creative communications agency, DRPG has
launched its Next Gen Board with the aim of creating positive change within the
company and the industry.
The team is comprised of eight people
aged between 18 and 24 from across the wider business who will work to improve
and grow the business. The Next Gen Board will listen to all team members
across DRPG and regularly present ideas to the board of directors.
Talking about the importance of the Next
Gen Board, head of learning, Elaine Voss said: “It’s so important to hear the
voice of the next generation. By 2030, 30 per cent of the workforce will be
made up of Gen Z so if you’re not listening then you’re not current, not
relevant and you will get left behind. They’re our directors of the future and
an important link between the business and the board.”
The board - made up of Amara
Betts-Patel, Harrison Jones, Joe Jenkins, Layla Grant, Lydia Chenhall, Megan
Hughes, Ruan Sarris and Sascha Lewis - has already launched its first
initiative: ‘The Big Ideas Generator,’ an online portal for staff to voice
their suggestions.
DRPG CEO, Dale Parmenter said: “Having a
Next Gen Board is a fantastic leap forward for the business. We’ve always
prided ourselves on listening to all our team members regardless of their
position and role, and this initiative will help us maintain our family culture
as we continue to grow in headcount. There have already been some brilliant
ideas from the Board, and I’m excited to see where we go with this.”
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
