Caroline Wiseman has officially launched The Event Strategists, a
consultancy-led events agency specialising in strategic venue sourcing, UK
inbound event and destination management and global meeting support.
With 30 years’ experience across agency ownership, consulting and
global meetings, Wiseman founded The Event Strategists to offer a more
considered and commercially intelligent approach to event planning and
procurement.
The agency blends senior level strategic thinking with hands-on
delivery, working alongside clients as an extension of, or within, their
internal teams. Wiseman previously founded and led her own agency through
growth and sale, experience that now informs this new chapter.
“I’ve always believed the work should speak for itself,” says
Wiseman. “I have been building the agency quietly before announcing it
publicly. It was important to me that we had an established portfolio of
clients and projects behind us before hitting the headlines.”
Within its first quarter, The Event Strategists secured a major
RFP win against established global agencies and began working with FTSE 100 and
Fortune 500 organisations. The early traction, Wiseman says, reflects a growing
demand for agency partners who combine a commercial approach with thoughtful
delivery.
“Corporate event teams are under pressure and expectations are
rising for elevated experiences at a reasonable cost. Clients are telling us
they need an agency partner who can support in designing innovative event
programmes while also demonstrating a deep understanding of procurement,
internal processes and long-term event and meetings programme strategy."
The leadership team includes head of client services Candace
Dobson, who brings senior client-facing experience from HeadBox and BCD
M&E, and event director Ana Borges, formerly head of events & sales at
Petersham Nurseries. The agency is growing and is currently supported by a
trusted network of freelance specialists which is crucial to their agile
approach.
Looking ahead, Wiseman is clear about the agency’s direction.
“We want to combine depth of experience with progressive thinking,
bringing commercial intelligence to sourcing and procurement, and human design
to the way meetings and events are shaped. If we can do that consistently,
thoughtfully and responsibly, that will be success.”
