Agencies

chris walls

June 2, 2026New industry body targets stronger agency-supplier partnershipsThe Event Society has launched with 24 founding members and plans for training, networking and business development initiatives designed to strengthen relationships across the events supply chain.Read More

gav and nat

May 14, 2026Natalie Glasgow appointed managing director of asembl.agencyasembl.agency has appointed former YES managing director Natalie Glasgow as its new MD as the agency looks to strengthen its leadership structure and support continued growth.

May 11, 2026Brands at Work acquires Chorus to expand brand engagementBrands at Work has acquired Chorus in a bid to enhance its experiential marketing and creative communications.

'Events are essential to how brands engage and grow': the evolution of Yellow Fish

May 11, 2026'Events are essential to how brands engage and grow': the evolution of Yellow FishYellow Fish CEO Laura Pace on how brands are reassessing where real value lies - and why that makes it an exciting time to be in the live events world.

“Engagement first!” Why XSEM ripped up the rulebook

May 6, 2026“Engagement first!” Why XSEM ripped up the rulebookWhen virtual trade shows outperformed live events across almost every metric, XSEM's Dan Bardgett was forced to confront an uncomfortable truth. Now, his Leeds-based agency is leading with engagement, not format.

Agency Updata: Top Banana's new HQ, Nteractive extends New Balance partnership, and more

May 5, 2026Agency Updata: Top Banana's new HQ, Nteractive extends New Balance partnership, and moreAll the comings and goings from the last month in the UK agency world.

dale parmenter ooooo

May 1, 2026'If events aren’t being taken seriously, it's because we’re speaking the wrong language'Following recent calls for greater industry alignment, DRPG CEO Dale Parmenter argues the real issue runs deeper - not visibility, but value.

fam trip guidance

April 30, 2026New fam trip guidance urges cancellation fees for late withdrawalsTrade association beam has advised implementing cancellation fees for late withdrawals from familiarisation trips, to improve accountability and reflect their value as a professional business tool.

Why human relationships are venue sourcing’s most underrated asset

April 29, 2026Why human relationships are venue sourcing’s most underrated assetAs venue-sourcing guru Trinity hits its 20th anniversary and launches a bold new look, managing director Tracy Winsworth reflects on a truth that has stood the test of time: relationships are the key that unlocks great experiences.

asemblgggg

April 24, 2026“Sit down and listen is dead”: asembl.group on the future of eventsThe old model of events is being replaced by a more dynamic, community-led approach, where attendees don’t just consume content, but shape it. M&IT editor Paul Harvey sat down with asembl.group's Gavin Farley and Mark Scales to hear why.

sledge gear idea

April 16, 2026Why “all the gear and no idea” won’t cut it - and other Q2 trendsAs AI hype grows, hybrid makes a comeback and brands build their own studios, the team at Sledge explore the trends reshaping events in Q2 - and the pitfalls waiting for those who get it wrong.Show More

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