Agencies

BMW PGA activation turns fans into live focus groupNovember 5, 2026BMW PGA activation turns fans into live focus groupTRO used its experiential activation at the BMW PGA Championship to track fan behaviour in real time, as the agency looks to move sponsorship beyond brand visibility and towards measurable audience insight.Read More
‘We’re still not done’: asembl. founders on 20 years of disruption, risk and reinventionNovember 4, 2026‘We’re still not done’: asembl. founders on 20 years of disruption, risk and reinventionTwenty years after launching In2Events from a small office on the South coast, asembl founders Gavin Farley and Adam Baxter have built a business spanning three continents...Brighter restructures events offering around five specialist servicesNovember 4, 2026Brighter restructures events offering around five specialist servicesBrighter has unveiled a new market proposition, dividing its events offering into five specialist service areas.Lack of clear objectives hampering event ROI, research findsNovember 3, 2026Lack of clear objectives hampering event ROI, research findsMore than 400 corporate event professionals identified unclear objectives as a key barrier to demonstrating the business value of events, with UK teams also reporting that they are too often viewed as operational rather than strategic.Sunlight begins to pierce the clouds over the Absaroka Mountains in Paradise Valley.October 30, 2026UK planners face fresh pressure to prove event ROI in 2027, says BCDBCD Meetings & Events predicts a year of tighter budgets, tougher scrutiny and higher expectations as organisations focus spending on events that can demonstrate clear business value.AIEA Great Debate to tackle preferred supplier agreementsOctober 28, 2026AIEA Great Debate to tackle preferred supplier agreementsThe AIEA's Industry Great Debate will return for a fifth edition in January, with the spotlight this time falling on preferred supplier agreements and their impact on venue sourcing.October 27, 2026Naboo snaps up pro-ven as it eyes leadership of M&E spend management marketNaboo has acquired UK-based meetings and events specialist pro-ven in a move that strengthens its position in the rapidly evolving M&E spend management sector.A woman in a white dress stands at a microphone under autumn leaves.October 22, 2026“There’s not going to be much space for the middle-sized agency”As YES completes its move under the ALTOUR brand, founder Sue Gill reflects on 25 years of building a business where relationships remain at its heart.The asembl.group teamOctober 22, 2026asembl. celebrates 20 years of evolution amid changing events landscapeCo-founders Gavin Farley and Adam Baxter reflect on two decades of industry disruption, growth and reinvention as the agency marks its 20th anniversary.Jonsam Events at 20: what’s changed - and what still mattersOctober 15, 2026Jonsam Events at 20: what’s changed - and what still mattersFrom paper invitations to event apps and AI, Samantha Salisbury reflects on two decades of change at Jonsam Events – and why the value of bringing people together remains the same.The Event SocietyOctober 13, 2026The Event Society launches site inspection policyThe voluntary policy aims to reduce speculative site visits by agreeing costs upfront and strengthening agency-supplier relationships.Show More
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BMW PGA activation turns fans into live focus group
Policy
beam freezes membership fees for second year
Agencies
‘We’re still not done’: asembl. founders on 20 years of disruption, risk and reinvention
Agencies
Brighter restructures events offering around five specialist services
Agencies
Lack of clear objectives hampering event ROI, research finds
More

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