As part of DRPG's 45th-anniversary celebrations, CEO Dale Parmenter and the group's UK marketing
team are trading their usual workdays for the Source to Sea Challenge - travelling more than 220 miles along the River Severn by foot, canoe, and bike.
The challenge is one of the most demanding and high-profile initiatives of DRPG's milestone 45th year, which will see the group complete 45 CSR
projects. Over four days in May, the team will travel the length of the River Severn - the UK's longest river - by foot, canoe, and bike, beginning in the rugged Welsh
mountains and culminating at the Severn Bridge.
Every step, paddle, and pedal will directly support four
carefully selected charities—Meeting Needs, Wheels for All, Creative Futures,
and the Severn Rivers Trust. These charities were chosen for their efforts in
positively impacting local communities, supporting inclusivity in cycling,
safeguarding environmental resources, and fostering the next generation of
creative talent. The objective for the challenge is to secure £5,000 for each
charity with the total goal set for £20,000 by the end of the 45th celebrations
in June.
Parmenter said: “At DRPG, we
believe in pushing boundaries - not just in our professional projects, but also
in how we contribute to our community. The Source to Sea Challenge is an
opportunity to raise awareness and crucial funds for organisations making a
tangible difference in communities and industries that are very close to our
hearts.
“It's also a fantastic way to celebrate DRPG’s 45
years in business. For me personally, the River Severn and the towns, cities,
and iconic landmarks along its route hold countless memories and significance
throughout my career and family history, making this journey all the more
special.”
Vital role
Joe Pimblett, CEO of Severn Rivers Trust, said "DRPG's contribution will be instrumental in helping us
continue our hands-on work across the River Severn and its tributaries, where
we're directly working with local communities to restore habitats, tackle river
pollution, and improve the health of our rivers. The funds raised will play a
vital role in supporting our practical, on-the-ground efforts to protect and
enhance the river for both wildlife and the people who rely on it."
Meeting Needs chair Chris Parnham said: “DRPGis a
fantastic organisation and one of our best supporters and oldest charity
partners. We are delighted that they have chosen Meeting Needs for this
impressive celebration of 45 years in business and hope that it encourages
other event agencies to be equally ambitious and generous as them. Good luck to
Dale and the team!”
From the charity Wheels for All, head of fundraising and development, Nicola Henshaw said: “This support will go so far in helping us to provide
inclusive cycling opportunities to disabled people in local communities across
the country. A huge, good luck to the entire team on this incredible journey,
we can’t wait to hear all about it.”
Joining Parmenter during the water-based routes on canoe is marketing and engagement lead for DRPG, Alex Cottom. He said:
"Since January 1, Dale and I have been training tirelessly
for what will undoubtedly be the most physically demanding challenge either of
us has ever faced. One thing’s certain - this effort will have a lasting
impact, and we’re calling on our incredible network to get involved, donate,
and cheer us on every step of the way."
The team will be documenting their efforts across DRPG’s
social channels throughout the challenge. To support Parmenter and the DRPG team
as they tackle this charity challenge, visit their donation page and help make
a difference with every mile they cover.
