Experiential marketing agency TRO has been chosen by
leading outdoor apparel company Arc’teryx to create a three-day experience for the UK’s climbing community.
The Arc’teryx Climb Academy Lake District will take place from
24-26 May in the Langdale Valley. The experience – part
of the brand’s global Arc’teryx Academy series – aims to immerse participants
in the UK climbing culture and provide a space for mountain enthusiasts
of all levels to advance their skills.
Attendees will take part in various activities, including clinics
led by guides and athletes that will empower and educate
participants in the Lake District landscape, be it through climbing,
trail running or bouldering.
Basecamp at Sticklebarn will serve as the experience’s central hub, where climbers can test the
latest Arc’teryx apparel, repair gear at the ReBIRD™ circularity pop-up and experience a weekend of free events.
Each day will culminate in a relaxed atmosphere where
participants can refuel and reconnect over live music and film screenings.
Chris Booker, new business and marketing director, TRO,
said: “With their commitment to community participation, innovation and
circularity, Arc’teryx is really leading the way when it comes to brand
experience. From our first conversation, it’s been clear that we really share a
vision and philosophy, and we couldn’t be more thrilled to have been appointed
to support them on their journey.”
Tim Harty, senior manager brand experience, Arc’teryx, added: “We’re
thrilled to have TRO on board ahead of the 5th edition of the Lake District
Academy - an event designed to connect, inspire, and empower the UK climbing
community. Together, with TRO’s production expertise and shared values, we’re
excited to deepen the experience for the incredible community at the core of
this unique event.”
