Sage Gateshead has been renamed The Glasshouse International Centre
for Music.
The search for Sage Gateshead’s new name started when it was
announced that an arena and conference centre would be built next door and
would be branded The Sage, following a £10m deal between the accounting software giant and AEG Global Partnerships.
The Glasshouse’s new identity was created with Manchester-based design team Music. Their process kicked off with conversations with people from across the North East, who shared their experiences of the charity
and live music.
Abigail Pogson, managing director of The Glasshouse said: “Thanks to everyone who shared their experiences of live music with us to help shape this new identity. Today marks a new era, building on all that has happened over the charity’s near 20 years so far.
“We’re looking forward to continuing to see people across the North East enjoy and make great music, working both with musicians from across the globe and from our most musical region.”
The Norman Foster-designed glass-fronted music venue opened in 2004 and boasts faultless acoustics in its range of halls, rooms and studios. It has hosted a wide range of conferences from large brand
names to international medical and education conferences as well as award
ceremonies, political party conferences, art exhibitions and live broadcasts.
Next year The Sage, a new 12,500‐capacity international arena, conference and exhibition centre, will open its doors as part of the £350m NewcastleGateshead Quays regeneration scheme. Located opposite the Gateshead Millennium Bridge, the site will include a 187‐room Novotel with high‐tech meeting rooms and conference facilities, plus a 140‐room ibis hotel.
