Venue spotlight: Emirates Old Trafford unveils new event space at Ashes Test

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Emirates Old Trafford new event spaces Emirates Old Trafford Photo Credit: Supplied

Planners, prepare to be bowled over by Emirates Old Trafford’s Hilton Garden Inn expansion.

The new Hilton Garden Inn hotel extension comes as the Men’s LV= Insurance Ashes Test Match is played at the home of Lancashire Cricket this week, and will increase the overall capacity to 250 premium bedrooms, including a new top floor of suites. The latest facility also includes two outdoor terrace areas, a restaurant and the new event space, The Edge. 

The opening is the latest addition to Emirates Old Trafford’s conference and events offering. Over the past decade, the cricket ground has amplified its hospitality proposition, including the opening of The Point in 2012, upgrades across the venue, and now the bigger hotel which is set to become an “essential development in supporting the venue’s growing client list of organisers looking to make the most of the live experience destination.”

Emirates Old Trafford sales director, Angela Hodson, said: “There aren’t many other venues in the UK that are able to offer the different combinations of events that we have, with the same level of quality and hospitality, and all in a truly unique setting – overlooking a world-famous cricket pitch. The dual-aspect nature of The Edge is going to add a further dimension to our already world class venue and we can’t wait for guests to see it at this week’s Ashes Test.

“The hotel expansion – which will be completed in due course – further enhances us as a business and vastly increases the options we can now offer to our customers. It means they keep more of their delegates on-site, have the flexibility to open up more multi day options, but also make their event more dynamic, adding on incentive, exhibitions, and evening dinner options. It’s a massive opportunity for them. Emirates Old Trafford has become a destination in its own right now, interconnecting rooms with outdoor and indoor spaces that allow creative event organisers to push themselves to the limit.”

The hotel will also directly connect The Pavilion to The Point, two of the event spaces within the venue, allowing organisers to add on additional days to their conferences and events, while also keeping delegates together on-site.

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