Opinion

The end of unverified sustainability claims?

July 20, 2026The end of unverified sustainability claims?For years, hospitality businesses have been able to make broad sustainability claims with relatively little scrutiny. That era is coming to an end.Read More

identity cannes lions

May 8, 2026Why Cannes Lions isn’t about the spectacle - it’s about creating space for serendipityAs brands get ready to descend on the Croisette for Cannes Lions next month, Sophie Hulf, strategy director at Identity, argues the real value lies not in the biggest activation or loudest pitch, but in designing experiences that spark unexpected conversations, meaningful connections and long-term relationships.

asemblgggg

April 24, 2026“Sit down and listen is dead”: asembl.group on the future of eventsThe old model of events is being replaced by a more dynamic, community-led approach, where attendees don’t just consume content, but shape it. M&IT editor Paul Harvey sat down with asembl.group's Gavin Farley and Mark Scales to hear why.

margaret reeves reftech

April 22, 2026Friction at the front door? That’s the last place you want itIn response to M&IT's recent piece on friction-maxxing, Reftech MD Margaret Reeves tells us why we got it wrong: there are some parts of events where it never pays to add tension...

ai slop poster

April 22, 2026AI has taken over local event posters - and it showsUltimately forgettable

footfall crazy

April 13, 2026Stop measuring footfall! 5 metrics that prove live events drive real revenueTurnover, not turnstiles: why total attendance is no longer a valid KPI for a B2B conference or a high-end brand activation in 2026.

bristol hilton travel

April 9, 2026Bristol builds for the futureLong associated with world-beating inventions and ideas, north Bristol is being redeveloped for the modern age. Sally Trelford visits the Holiday Inn Bristol Filton, a reminder of innovation past and present

What are fam trips actually for?

March 27, 2026What are fam trips actually for?In the latest episode of The Meeting Room, M&IT editor Paul Harvey sits down with Jemma Peers, managing director at Top Banana, and Ian Cummings, global CEO of Nteractive, to get honest about the role of fam trips in 2026.

redundacny resignations

March 27, 2026Now come the redundancies and resignations...Q1 2026 reveals the industry dealing with the real consequences of last year’s mergers, a spike in resignations, the limits of DIY hiring and a growing demand for sales and client services professionals, according to senior recruitment specialist Robert Kenward.

chris clarke leadership

March 23, 2026From boardrooms to beaches: why Chris Clarke is betting big on the South WestAfter years of running global corporate events, Chris Clarke has swapped airport lounges for the Cornish coast - launching Leadership West to reimagine leadership retreats through place, purpose and immersive experiences across Devon, Cornwall and Somerset.

forget to talk

March 20, 2026Has the events industry forgotten how to talk to clients?Corporate events aren’t becoming less human, but the way we sell, plan and communicate around them certainly is, says Tina Benson, founder and managing director of Team Tactics. Here, she explores how digital discovery and communication is changing the industry, and why human connection matters more than ever.Show More

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