Opinion

changing mindSeptember 15, 2026Beyond ROI: can we measure what an event does to people?A new festival is asking attendees whether exposure to different ideas and perspectives has changed their outlook. Should we follow its lead?Read More
adobe legoJune 15, 2026Culture is not a perk – it's an agency's biggest competitive advantageAs agencies battle burnout, talent shortages and growing client expectations, INVNT EMEA managing director Claudia Stephenson argues that culture is a business strategy.one plus one is twoJune 12, 2026The myth of 1 + 1 = 2: why event mergers succeed or fail long after the deal is doneLaura Capell-Abra on why mergers and acquisitions are never just about numbers on a page.cost vs sustainability hotelJune 8, 2026Do people really care about sustainable hotels - or just cheaper ones?Can better information and easier booking tools make planners and delegates choose sustainable hotels, or will cost always win? Ellie Evans investigates.I went to IMEX without a smartphone - and what I found surprised meJune 2, 2026I went to IMEX without a smartphone - and what I found surprised meNo Google Maps. No social media. No camera roll. Armed with a disposable camera, a notebook and some questionable navigation skills, M&IT editor Paul Harvey set out to attend IMEX in Frankfurt without a smartphone. The result was equal parts liberating, inconvenient - and unexpectedly revealing.TMR mike duignanMay 29, 2026'We need to get our house in order'In this episode of The Meeting Room, James Lancaster sits down with Dr Mike Duignan, founder of the Centre for Events & Festivals (CEF), to unpack the big problems nobody in events is talking about enough.business travel corporatedddMay 15, 2026Why planners should care about England's new tourist tax powersThe Overnight Visitor Levy Bill in the King's Speech has raised fears about rising costs. But for our sector, the real issue is whether destinations finally get the long-term funding they need to compete internationally, says Paul Harvey.identity cannes lionsMay 8, 2026Why Cannes Lions isn’t about the spectacle - it’s about creating space for serendipityAs brands get ready to descend on the Croisette for Cannes Lions next month, Sophie Hulf, strategy director at Identity, argues the real value lies not in the biggest activation or loudest pitch, but in designing experiences that spark unexpected conversations, meaningful connections and long-term relationships.asemblggggApril 24, 2026“Sit down and listen is dead”: asembl.group on the future of eventsThe old model of events is being replaced by a more dynamic, community-led approach, where attendees don’t just consume content, but shape it. M&IT editor Paul Harvey sat down with asembl.group's Gavin Farley and Mark Scales to hear why.margaret reeves reftechApril 22, 2026Friction at the front door? That’s the last place you want itIn response to M&IT's recent piece on friction-maxxing, Reftech MD Margaret Reeves tells us why we got it wrong: there are some parts of events where it never pays to add tension...ai slop posterApril 22, 2026AI has taken over local event posters - and it showsUltimately forgettableShow More
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