Opinion

changing mindSeptember 15, 2026Beyond ROI: can we measure what an event does to people?A new festival is asking attendees whether exposure to different ideas and perspectives has changed their outlook. Should we follow its lead?Read More
How to: create sustainable brand experiences in the Covid recoveryJune 8, 2021How to: create sustainable brand experiences in the Covid recoveryAs the UK events industry gets going again, Sophie Farnham, group account director at brand experience agency Undercurrent, asks how we can keep sustainability at the top of the agenda when creating brand experiences...Events in Wales: "We won't be going back to how things were"June 4, 2021Events in Wales: "We won't be going back to how things were"Katrina Cinus, conference and events manager at the University of South Wales, looks at the current situation for the event industry in Wales, which – unlike England – is still awaiting a re-opening date.A tale of two cities: London and New York eventprofs compare notesJune 4, 2021A tale of two cities: London and New York eventprofs compare notesUK and US eventprofs have both endured months of lockdown, social distancing, limitations on numbers, travel bans, furlough - and that's just the start of it.Will the 21 June reopening be delayed? The PM must decideJune 2, 2021Will the 21 June reopening be delayed? The PM must decideWill freedom day be delayed? That’s the question that the prime minister will have to answer very shortly - and the question on every eventprof’s lips as the great June reopening hangs in the balance.Never underestimate the importance of resilienceMay 26, 2021Never underestimate the importance of resilienceEmma Little, CEO and founder of venue finding agency ExecSpace shares how resilience and perspective saw her business through the toughest months of the pandemic and the lessons she has learnt along the way...Glitchy Glastonbury - tech issues can mar any eventMay 24, 2021Glitchy Glastonbury - tech issues can mar any eventThey tried their best, but Glastonbury organisers just could not succeed in pulling off a Livestream version of the much-loved music festival.How to give your virtual audiences those 'goosebump' momentsMay 19, 2021How to give your virtual audiences those 'goosebump' momentsTop Banana managing director Jemma Peers shares her top tips on how to give your event audience, no matter the medium of delivery, that 'goosebump' feeling...Is the event booking model fit for purpose in the Covid-19 recovery?May 11, 2021Is the event booking model fit for purpose in the Covid-19 recovery?From Monday 17 May events are back. But will the events booking model as we know it return?Did 5,000 Spanish rock fans just prove events CAN return safely?May 4, 2021Did 5,000 Spanish rock fans just prove events CAN return safely?“Light at the end of the tunnel.”Watch: M&IT's Holly Patrick on her pilot event experienceApril 30, 2021Watch: M&IT's Holly Patrick on her pilot event experienceSenior journalist Holly Patrick shares her experience of being at the UK's first large business event since the pandemic struck. The Change Business for Good pilot event was part of the government-backed, science-led Events Research Programme.Show More
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Government rejects call for standalone business events strategy
Movers
Mark Spragg joins BCD Meetings & Events as UK head of The Collective
Movers
Yellow Fish appoints Sally Pinnock to lead venue sourcing
Meetings
What a night! M&IT Awards 2026 celebrates best of industry
Agencies
Identity launches dedicated healthcare experience practice
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