Opinion

changing mind

September 15, 2026Beyond ROI: can we measure what an event does to people?A new festival is asking attendees whether exposure to different ideas and perspectives has changed their outlook. Should we follow its lead?Read More

Forget hybrid and virtual: it's time for the blended experience

December 7, 2020Forget hybrid and virtual: it's time for the blended experienceForget virtual and hybrid – in the future, events will be sold as a single blended experience, says Christopher Bo Shields, chief creative officer and co‐founder of Totem...

For live events to return, confidence is the watchword

December 2, 2020For live events to return, confidence is the watchwordAs the UK becomes the first country in the world to approve a vaccine, there is a lot of positivity in the air for event professionals right now.

The Hub launches to ‘revolutionise’ events recruitment

December 1, 2020The Hub launches to ‘revolutionise’ events recruitmentNew recruitment platform The Hub has launched to help event professionals recruit talent.

Stay positive eventprofs! It's not dawn yet, but it's getting there

November 27, 2020Stay positive eventprofs! It's not dawn yet, but it's getting thereWith the news that almost all of England is facing tough virus rules when the national lockdown ends, event professionals would be forgiven for feeling pretty bleak right now.

Why it's time to be bullish about sustainability and social impact

November 26, 2020Why it's time to be bullish about sustainability and social impactGrady Lee, co-founder and CEO of social impact company Give to Get, on sustainability in a post-Covid world, what the events industry can do, and why it matters.

Dithering PM finally stands up for eventprofs - more please!

November 25, 2020Dithering PM finally stands up for eventprofs - more please!After months of dither and delay, the government has finally budged on business events.

Sustainability month: Time to start marginalising the meat eaters?

November 18, 2020Sustainability month: Time to start marginalising the meat eaters?As part of M&IT's sustainability month, Tom Rhodes, executive chef at Twickenham Stadium, explains why becoming a vegan helped him see the world differently - and why event organisers need to improve the food experience for those trying to live a more sustainable lifestyle...

We may have a vaccine - now let's get sustainable

November 10, 2020We may have a vaccine - now let's get sustainableAs part of M&IT's sustainability month, Paul Harvey takes a look at the news that a Covid-19 vaccine could be just around the corner - and what this means for event organisers and sustainability...

Lockdown 2.0: five survival tips for eventprofs

November 9, 2020Lockdown 2.0: five survival tips for eventprofsThe Appointment Group's (TAG) event director, Sam Robson shares her top tips for enduring another lockdown.

Four Seasons Total Landscaping: an eventprof's worst nightmare?

November 9, 2020Four Seasons Total Landscaping: an eventprof's worst nightmare?It was one of the strangest moments of a very strange US election.Show More

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