Penguins has produced its first live Honda Motor Europe event since the start of the pandemic, serviced out of its Cologne offices
Penguins has worked with Honda Motor Europe for the past five years including the event production for the media launch of its all new fully electric Honda e in early 2020. Honda then had to launch its latest hybrid electric vehicle, the Jazz e:HEV, throughout the lockdown without a centralised live event. Following these launches, further communications were somewhat limited by the pandemic. Honda wanted to put together a press conference to help share its electric vision and show a glimpse into the future of Honda Motor Europe. It wanted to bring together press from around Europe to share its vision including the latest information on connectivity and energy solutions and its pledge to accelerate electric plans.
With so much uncertainty around due to the current climate, Honda looked to Penguins to offer a solution to help engage press audiences from around Europe. While heavy restrictions were in place, Penguins built an interactive website through which press were able to ask questions of the Honda development team. However, when travel restrictions began to be lifted, Honda decided to do an Electric Vision Driving Event, kick starting its live event offering by combining a live audience with a livestream VT through which a wider selection of press could interact.
Held at the purpose-built European training facility, Honda Academy in Frankfurt, the three-day press event was the third event Penguins has produced there and the first live event since the start of the pandemic in March. As part of the wider creative communications group DRPG, Penguins was able to service the event out of the DRPG offices in Cologne. The Penguins team provided all production services for the live element as well as the graphics, tech kit and people needed to livestream the conference out to others who were unable to attend.
Each day 12 journalists from different European regions including Germany and Greece came together for the live element of this Electric Vision press event. Guests were required to adhere to social distancing rules as well as wearing masks throughout the event. The number of journalists was limited to 12 to ensure safety. Journalists from the other regions, including France, Spain and Italy, who were subject to Covid travel limitations, were able to livestream the conferences through a bespoke portal. The events and broadcasts were run in a variety of languages to appeal to all language needs.
After the conference and Q&A, press were able to test drive the vehicles around a designated route to experience the new models for themselves.
António Guimarães, events and governance section manager at Honda Motor Europe Ltd was pleased with the result: “Restarting live events for any company at the moment is a tricky road to navigate and as always with Penguins, they helped to make it happen utilising their passion for live events and integrating technology to engage an external audience. A big thank you to Penguins for helping us kick-start our live events again.”
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.
