Siemens, the global technology leader, enlisted the
help of Top Banana to pull off a major event...
To showcase the length and breadth
of products Siemens works with, as well as flaunting the technology
thought leaders among the ranks, Top Banana joined forces with the tech giant as
its production partner to deliver its first UK and Ireland customer event for 3,000
people.
With only a nine-week lead time, the challenge was
on to create an epic experience for both Siemens’ customers and colleagues.
With the vast space at Manchester Central meant there
were limitless opportunities for Top Banana to create an immersive journey for
the attendees. In the 1,000sqm hall, Top Banana arranged a diverse range of
interactive elements to keep energy high across two days including:
- Intimate workshops and industry talks – strategically placed around
the hall for guests to enjoy industry-leading discussions whilst being
surrounded by tech.
- More than 170 demo stands – including the new Xcelerator, an open
digital business platform of a curated portfolio, ecosystem, and
marketplace to accelerate digital transformation and value creation, which
was showcased for the first ever time in the UK. Also on display were the Riversimple
hydrogen-powered car and The Living Wall, which was embedded at the heart
of the exhibition.
- Main plenary hall – the cinema-style hall hosted two 143-inch
screens under violet lights to provide an immersive experience. The hall
also doubled up as the gala dinner venue.
- App development – Top Banana provided an app with a built-in event map
to allow attendees to personalise their experience and connect with other
industry professionals.
- Digital registration service: Top Banana created a system that
aligned with Siemens environmental, social and governance (ESG) efforts,
creating minimal waste and having the functionality to easily track where
customers had visited by scanning a QR code.
Siemens Colleagues Gala DinnerThe results: The event
exceeded all expectations, with news coverage of the exhibition, well over the
expected number of attendees, and 1,600 lead captures via the sales leader QR
code and app.
The best part though? This
event provided not only the opportunity for customers to learn about Siemens
but also for Siemens’ colleagues, whose paths don’t usually cross, to interact
and discover their wider community while building meaningful connections.
Justin Kelly, director of communications and
business development at Siemens plc, said: “Top Banana impressed us with their
professionalism and proactivity. We came to them later than we would have liked
in the process, and they responded magnificently. They acted as an extension of
our in-house team and proved to be a trusted partner that helped us deliver a
Siemens-wide event on an unprecedented scale."
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
