London has been named top meeting destination in Europe by
Cvent for the fourth year running.
The UK capital was followed once again by Barcelona and
Madrid with Lisbon climbing one place to occupy fourth place on the list.
Paris, Amsterdam, Berlin, Rome, Munich and Vienna also
ranked in the top 10 meeting destinations.
Meanwhile, the London Hilton Metropole took second place on
Cvent’s list of the top meeting hotels in Europe. It was beaten to the top spot
by the Meliá Avenida América in Madrid (Madrid).
The rankings are determined on insights gleaned from $20bn
of global sourcing and RFP activity via Cvent’s sourcing platforms.
Cvent said the record sourcing activity seen in 2025
reflects more than demand-driven growth.
“It signals a structural shift as organisations across
Europe are prioritising face-to-face engagement in an increasingly
digital-first landscape,” it said, adding that 70% of planners expect the
number of in-person meetings to increase by 20% this year.
Fiona Plumpton, head of London Convention Bureau Services,
said: “London offers world-class venues, a wide range of hotels for every
brief, and growing hubs such as Stratford and King’s Cross. Add experiences
like ABBA Voyage and a wide range of river cruises and the city really comes to
life.”
Cvent also released its list of top 10 meeting venues in the
UK with Birmingham emerging as a major success story, boasting four venues in
the Top 10.
The top 10 UK venues are
1. Macdonald Burlington Hotel
2. Novotel Birmingham Centre
3. The Eastside Rooms
4. The Studio Birmingham
5. The Clermont Charing Cross
6. Doubletree by Hilton Sheffield City
7. The Midland Hotel –
Manchester
8. Mary Ward House
9. Holiday Inn Reading–South M4, Jct.11
10. Radisson Blu Hotel – Birmingham
Stuart Davies, chief operating officer, Macdonald Hotels
& Resorts, said: “Being recognised as the number one meeting venue on the
Venue Directory platform is a fantastic achievement for our team and a very
proud moment for us as a venue. This reflects our commitment to fast response
times, flexibility, and providing planners with the information they need to make
confident, informed decisions when choosing a venue.”
The top 10 meeting hotels in Europe were as follows:
1. Meliá Avenida América (Madrid)
2. Hilton London Metropole (London)
3. W Barcelona (Barcelona)
4. EPIC SANA Maquês (Lisbon)
5. Sheraton Lisboa Hotel & Spa (Lisbon)
6. Madrid Marriott Auditorium Hotel & Conference Center (Madrid)
7. Grand Hyatt Barcelona (Barcelona)
8. Lisbon Marriott Hotel (Lisbon)
9. NH Collection Madrid Eurobuilding (Madrid)
10. Cardo Roma, Autograph Collection (Rome)
