Meet Bristol and Bath, the convention bureau for Bristol,
Bath and the West of England, has relaunched as Visit West Convention Bureau.
Visit West, the region’s local visitor economy partnership, said
the new name better reflected the region and its parent organisation.
The rebrand includes a redesign of the convention bureau’s
website - visitwestconventionbureau.co.uk
- which now offers enhanced functionality and user experience to better showcase
the region while serving as a practical resource for UK and international event
planners.
Helen Applin, head of events for Visit West, said: “We are
delighted to unveil our new name alongside the new website highlighting why
Bristol, Bath and the West of England offers exceptional quality and choice to meeting,
event and incentive planners.”
The rebrand follows a strong year for Visit West, which has
managed enquiries with a combined value of over £3m in the last 12 months.
CEO Kathryn Davis, said: “This is an exciting opportunity to
reposition the strategic role of the convention bureau, working in partnership
with our commercial partners and public sector. The offer for event organisers
will transform in the next five years with new event venues, improved
connectivity and new hotels that will completely change the region and its capacity
to bid for and host events.”
