Experts

The true value of brand experience is a three-sided storyFebruary 4, 2021The true value of brand experience is a three-sided storyLuci Beaufort-Dysart, director of boutique live events and experiential agency, Hyphen, shares the three sides to the brand experience story.Vaccine passports – the way back to staging live events?February 2, 2021Vaccine passports – the way back to staging live events?Could vaccine passports be the quickest and safest way to enable live events to re-open? Liz Taylor, corporate event planner and MD of the Taylor Lynn Corporation, reflects on the practicalities and moral dilemmas a vaccine passport scheme would pose for event professionals.Let's fling open our doors - and build events back betterJanuary 27, 2021Let's fling open our doors - and build events back betterDr Caroline Jackson, vice-chair of Business Visits & Events Partnership (BVEP) discusses the need to retain talent in the events industry and why we need to open our doors to encourage a diverse community of practitioners.Tech spec: 7 ways to recreate the magic of live events for a digital deliveryJanuary 12, 2021Tech spec: 7 ways to recreate the magic of live events for a digital deliveryMark Rivkin, managing director of design and technology-led events agency Crucial FX, reveals seven ways to recreate the magic and power of live events for a digital-first delivery.Talking point: do you know how to use data for successful online events?January 6, 2021Talking point: do you know how to use data for successful online events?Bogdan Maran, co-founder, partnerships and data at AMMP Media, on how event organisers can use data to create successful online events.No planet B  why sustainability is top of the 2021 agendaJanuary 4, 2021No planet B why sustainability is top of the 2021 agendaEvents might have disappeared during Covid-19, but climate change hasn’t. Paul Harvey looks at how sustainability is set to fare when events finally returnWhat just happened?December 21, 2020What just happened?Paul Harvey looks at a much-changed corporate event landscape...Mergers and acquisitions among top trends for 2021, says HBAADecember 15, 2020Mergers and acquisitions among top trends for 2021, says HBAAThe Hotel Booking Agency Association (HBAA) has announced its top predictions for 2021, with collaboration and consolidation forecasted to be key trends.'Communicate, engage, motivate, reward' to boost confidence, says Juliet PriceDecember 15, 2020'Communicate, engage, motivate, reward' to boost confidence, says Juliet PriceJuliet Price, consultant executive director at the HBAA  explains why an event isn’t just for Christmas, but ongoing engagement continues to be a priority regardless of the delivery.2021 vision: What does the future of incentive travel look like?December 12, 20202021 vision: What does the future of incentive travel look like?Ulterior Events' Graham Alderman airs his predictions on the future of incentive travel in a post-COVID climate...Show More
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