Experts

Shift to experienceFebruary 9, 2021Shift to experienceWhy the experience economy and events should be the focus of our economic growth after Covid-19.HBAA, Brightspace Events partner to provide back-to-live events trainingFebruary 8, 2021HBAA, Brightspace Events partner to provide back-to-live events trainingThe partnership between HBAA and Brightspace Events aims to equip event professionals, including agency, corporate and venue staff with tools and knowledge to guide clients safely back to live events.The true value of brand experience is a three-sided storyFebruary 4, 2021The true value of brand experience is a three-sided storyLuci Beaufort-Dysart, director of boutique live events and experiential agency, Hyphen, shares the three sides to the brand experience story.Vaccine passports – the way back to staging live events?February 2, 2021Vaccine passports – the way back to staging live events?Could vaccine passports be the quickest and safest way to enable live events to re-open? Liz Taylor, corporate event planner and MD of the Taylor Lynn Corporation, reflects on the practicalities and moral dilemmas a vaccine passport scheme would pose for event professionals.Let's fling open our doors - and build events back betterJanuary 27, 2021Let's fling open our doors - and build events back betterDr Caroline Jackson, vice-chair of Business Visits & Events Partnership (BVEP) discusses the need to retain talent in the events industry and why we need to open our doors to encourage a diverse community of practitioners.Tech spec: 7 ways to recreate the magic of live events for a digital deliveryJanuary 12, 2021Tech spec: 7 ways to recreate the magic of live events for a digital deliveryMark Rivkin, managing director of design and technology-led events agency Crucial FX, reveals seven ways to recreate the magic and power of live events for a digital-first delivery.Talking point: do you know how to use data for successful online events?January 6, 2021Talking point: do you know how to use data for successful online events?Bogdan Maran, co-founder, partnerships and data at AMMP Media, on how event organisers can use data to create successful online events.No planet B  why sustainability is top of the 2021 agendaJanuary 4, 2021No planet B why sustainability is top of the 2021 agendaEvents might have disappeared during Covid-19, but climate change hasn’t. Paul Harvey looks at how sustainability is set to fare when events finally returnWhat just happened?December 21, 2020What just happened?Paul Harvey looks at a much-changed corporate event landscape...Mergers and acquisitions among top trends for 2021, says HBAADecember 15, 2020Mergers and acquisitions among top trends for 2021, says HBAAThe Hotel Booking Agency Association (HBAA) has announced its top predictions for 2021, with collaboration and consolidation forecasted to be key trends.Show More
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