SITE has opened registration for its Global Conference 2026, which will take place from 12–15 February at The Ritz-Carlton Abu Dhabi, Grand Canal.
The annual event is expected to draw more than 750 incentive travel professionals from around the world, bringing together both buyers and suppliers for four days of networking, education and insight into the evolving incentive landscape.
“SITE Global Conference is where our worldwide community comes together to accelerate the future of incentive travel,” said Annette Gregg, CEO of SITE. “As we open registration, our focus is clear, to convene leaders who drive performance through incentive travel. The 2026 program emphasizes insight, application, and results, ensuring every delegate leaves with ideas they can implement immediately. Vitally, the conference will continue to advance the business case for incentive travel using evidence of measurable ROI as well as case studies demonstrating gains in loyalty, trust, and culture.”
Abu Dhabi will host the event for the first time, offering what SITE describes as an inspiring setting thanks to its modern infrastructure, hospitality credentials and easy global access. Delegates will also be encouraged to explore the city’s culture, cuisine and coastal experiences during their stay.
“Hosting the SITE Global Conference 2026 reaffirms Abu Dhabi’s position as a dynamic hub for global business events and incentive experiences,” said Mubarak Al Shamisi, director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi. “It reflects the emirate’s continued investment in innovative venues, seamless connectivity and exceptional service standards, ensuring every delegate enjoys both productivity and discovery.”
The conference programme will look at the forces reshaping incentive travel, including rising costs, shifting value propositions and long-term revenue resilience. Content will also cover risk and security - from climate to geopolitics to digital vulnerabilities - and spotlight talent strategies for a multigenerational workforce.
Technology and purpose will feature throughout, with sessions on responsible AI adoption, automation, data use and operational efficiency, as well as content focused on sustainability, wellbeing and the future of experience design.
The event is supported by host partners Abu Dhabi Convention and Exhibition Bureau and The Ritz-Carlton Abu Dhabi, Grand Canal.
SITE has also confirmed that its 2027 Global Conference will be held in Canada in March 2027, with the host destination to be announced during the closing day of the Abu Dhabi event. The 2028 edition will take place in Australia in February 2028.
